WTA teams up with Mercedes-Benz

The Women’s Tennis Association (WTA) have announced a new long-term partnership with Mercedes-Benz which will see Mercedes-Benz join as a Premier Partner of the WTA and also the Exclusive Automobile Partner of the WTA from 2026. With the common goal of elevating the women’s game to a higher level and providing greater visibility, Mercedes-Benz will have branding presence at the WTA 1000, 500 and 250 and will work on various fan experiences along with activations for the players as well. 

Mercedes-Benz will provide their vehicles for the players, officials and guests to give them a unique experience at the events. 

Marina Storti, CEO of WTA Ventures, commented,

“We are truly excited to welcome Mercedes-Benz as the Premier Partner of the WTA Tour. This long-term partnership represents a shared vision and a powerful commitment to the future of women’s tennis, and we look forward to working together to grow the sport. Securing such a strong and trusted partner is a pivotal moment for WTA Ventures as we continue our journey to accelerate the growth of the WTA as the stage where women’s tennis shines, and Mercedes-Benz — synonymous with timeless elegance, innovation and an uncompromising dedication to excellence — perfectly aligns with this ambition. We are proud to join forces with such an exceptional brand as we enter this exciting new era for women’s tennis.”

Valerie Camillo, Chair, WTA, stated,

“Mercedes-Benz has long embraced the brand promise of ‘the best or nothing.’ It is significant that one of the world’s most iconic brands sees that same commitment to excellence in our athletes, our Tour and our vision for the future. With Mercedes-Benz, we look forward to a new, defining era of women’s tennis.”

Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales, said,

“Tennis has always been close to our hearts at Mercedes-Benz — a sport defined by dedication, responsibility and self-confidence. As worldwide premier partner, our new long-term partnership with the WTA reflects our strong commitment not only to the sport, but also to the values it represents.”

Christina Schenck, Vice President Digital & Communications and Head of Investor Relations, Mercedes-Benz Group AG, said,

“Our partnership with the WTA celebrates women who are redefining the future of sport — on and off the court. Their dedication and relentless pursuit of progress reflect our own commitment to innovation. By supporting their stories on a global stage, Mercedes-Benz aims to inspire new talent, engage fans and customers worldwide, and demonstrate what human potential can achieve.”

Billie Jean King, founder of the WTA, added,

“From the day we founded the WTA, our mission was to ensure that every girl, every woman, could have a place to compete, be recognized for her accomplishments and make a living playing the sport she loves. Seeing a global brand like Mercedes-Benz stand with us sends a message that echoes far beyond tennis. It says women’s sport matters and our athletes deserve to be seen, heard and given a global platform to shine and inspire. I am incredibly proud to see the WTA carrying our vision forward with purpose and passion.”