WWE and PRIME team up for new partnership

American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME.

The agreement makes PRIME the Exclusive Official Hydration Drink Partner of WWE.

As per the deal, PRIME will become the first-ever WWE partner to have its logo featured in the middle of the ring while also getting brand visibility across various WWE assets and Premium Live Events (PLEs) such as Money In The Bank, WrestleMania, and Survivor Series. 

Speaking about the deal, Logan Paul, Co-founder, PRIME, said:

“Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.“

Paul “Triple H” Levesque, Chief Content Officer, WWE, added:

“What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events.“