Combat Sports

WWE and PRIME team up for new partnership

American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME.

The agreement makes PRIME the Exclusive Official Hydration Drink Partner of WWE.

As per the deal, PRIME will become the first-ever WWE partner to have its logo featured in the middle of the ring while also getting brand visibility across various WWE assets and Premium Live Events (PLEs) such as Money In The Bank, WrestleMania, and Survivor Series

Speaking about the deal, Logan Paul, Co-founder, PRIME, said:

Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.

Paul “Triple H” Levesque, Chief Content Officer, WWE, added:

What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

5 hours ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

5 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

13 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

13 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

13 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

13 hours ago