Poland-headquartered international fintech firm XTB has announced a two-year agreement with mixed martial artist and former UFC champion Conor McGregor.
The aim of this partnership is for XTB to advertise the investing and trading services it provides. By teaming up with the UFC fighter with the most social media followers, the fintech business will step up its branding efforts.
Commenting on the deal, Omar Arnaout, CEO of XTB, said:
“It is with great pleasure that I announce our partnership with Conor McGregor. We wanted our new brand ambassador to be a global icon. Conor is one of the most successful athletes in the history of mixed martial arts who, thanks to his immense work ethic and continuous improvement, was able to be the first UFC champion in two weight categories. His story resonates well with our brand and strategy.
“At XTB we work hard to be able to offer our clients with top-notch technology and an innovative investing platform to help them achieve their investment goals. Determination, persistence in pursuing goals, the willingness to constantly develop and achieve the best results – these are also the features of a good investor. Conor as an athlete – and also a businessman – has the mindset of a winner. That’s why we decided to invite him to become the ambassador of the XTB brand.”
Conor McGregor added:
“I am delighted to have become the official ambassador of one of the world’s leading investment companies for the coming years. I believe sport and investing require the same features: commitment, mental tenacity and the ability to set personal goals. That’s why I was happy to start a partnership with XTB – a recognized global investment company that supports its clients to facilitate their investment objectives.“