Aditya ChaudhuriYuvi joins as a brand ambassador and equity partner.
Tech-enabled construction company Design & Construct has signed former Indian cricketer Yuvraj Singh as one of the company’s brand ambassadors.
A unit of All About Buildings, Design & Construct will not only gain the southpaw as an ambassador, but Singh will also become an equity partner in the firm.
The three-year partnership will see Singh not only invest in the company but also align with the company’s values, which are in line with Singh’s fighting spirit, focus and aggression. Singh’s worldwide popularity will be something the firm will look to use to gain international visibility.
Priyadarshi Mishra, CEO and Founder, Design & Construct, commented:
“Yuvraj Singh is the most passionate and fierce cricketer the world has ever seen. His character, dependability, and aggression represent our market approach and customer acquisition strategies. Moreover, our vision corresponds to those of Yuvraj and we are confident that he is the perfect fit to represent our brand.
“Currently, we are making a mark in Bangalore, Hyderabad, Mysore, and Mumbai with our advanced construction technology. Going forward, we have plans of expansion in eight more cities across India by the next year. We believe that this partnership will be fruitful for the company’s growth, visibility, and reach in the market.”
Yuvraj Singh himself added:
“In the coming years, Design & Construct will be the go-to destination for individual home construction. The brand’s motto of making dream homes affordable, accessible, and hassle-free is what convinced me to be a part of it. In my interactions, I’ve seen how the team is led by passion, excellence, and perfection, and I am looking forward to my association with them.”
