Mumbai Indians, Royal Challengers Bengaluru team up with KT Professional ahead of IPL 2026

Personal care firm KT Professional’s KT Men brand, which is a men’s grooming brand, has announced a new partnership with Indian Premier League (IPL) franchises Mumbai Indians and Royal Challengers Bengaluru (RCB). KT Men aims to gain prominent branding visibility by teaming up with two of the biggest IPL franchises and will use players from the teams in their branding campaigns to reach out to wider audiences. 

Rajesh Menon, CEO of Royal Challengers Bengaluru, commented,

“We are excited to partner with KT Men, a brand that mirrors the performance-driven mindset RCB stands for. It addresses real grooming challenges faced by Indian men and makes science-backed solutions accessible to the younger generation.”

A Mumbai Indians spokesperson said,

“With Indian cricket riding high after the recent T20 World Cup triumph, KT Men captures the spirit of confidence and momentum in the sport. This partnership reflects exactly what Indian consumers need today: a grooming brand that listens and delivers solutions for real everyday problems.”

Dhruv Sayani, Founder of KT Professional, added,

“We are proud to introduce KT Men, a brand born from our long-term vision of redefining men’s grooming in India. This idea started from a personal concern around early greying linked to protein deficiency, inspiring us to create a plant-derived keratin protein range tailored for Indian hair and everyday grooming needs. Partnering with cricket icons like Virat Kohli and Rohit Sharma allows us to connect with young Indian men in a way that celebrates confidence, performance and modern lifestyle.”