Punjab Kings signs Jaypee as new sponsor ahead of IPL 2026

Indian Premier League (IPL) franchise Punjab Kings has announced a new partnership with Indian household and kitchenware brand, Jaypee, who will join the team as an Official Sponsor. Jaypee aims to increase their brand visibility through the partnership with the Punjab team aiming to reach out to younger audiences. Both will work together on a host of fan initiatives throughout the season.

Satish Menon, CEO of the Punjab Kings, commented,

“We are delighted to welcome Jaypee to the Punjab Kings family. Jaypee has established itself as a trusted name in Indian households through innovation and quality, and we look forward to working closely together to create meaningful engagement and experience for fans.”

Saurabh Arora, Chief Commercial Officer of Punjab Kings, said,

“Jaypee is a brand with a strong consumer connect, and we are excited to collaborate with them in ways that enhance the fan experience both on the ground and across digital platforms. This partnership further strengthens our growing team of brand partners and highlights the commercial momentum around the franchise.”

Anurag Jain, Director at Jaypee, said,

“At Jaypee, we have spent over four decades building products that sit at the heart of Indian homes. Partnering with Punjab Kings, a team that represents the passion and pride of millions of fans across the country, feels like a very natural and meaningful step for us. We are excited about what this collaboration will bring, and we look forward to connecting with a whole new generation of consumers who share our belief that quality and reliability matter in everything you do.”