KKR renews Vikram Solar partnership

Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR) has announced a partnership renewal with Indian solar energy company Vikram Solar, who will continue on as an Associate Partner of KKR and the renewal will see both continue to work on their joint initiative, the – ‘Sixes for Solar’ campaign which aims to use cricket as a platform to focus on awareness adoption of renewable energy at the community level. The Sixes for Solar campaign tries to blend on-field performance with clean energy adoption, where every six hit by KKR contributes towards solarising homes and the campaign addresses challenges such as rising electricity costs, unreliable power supply and dependence on generators. The new campaign film stars KKR players such as Rachin Ravindra, Finn Allen and KKR’s vice-captain Rinku Singh.

Venky Mysore, CEO of Kolkata Knight Riders, commented,

“Cricket has always been about more than just the game for us at KKR, it’s about creating impact beyond the boundaries. As we continue our partnership with Vikram Solar for the second year, ‘Sixes for Solar’ is a strong example of that shared vision, where every six contributes to powering homes and creating meaningful change.”

Gyanesh Chaudhary, Chairman & Managing Director, Vikram Solar, said,

“Last year, ‘Sixes for Solar’ was about starting a conversation around what solar energy could mean for ordinary households. This year, we want to go further: every six should translate into a rooftop solarised, a generator switched off, and a power cut that doesn’t happen. Cricket reaches every corner of this country. If we can use that energy to make clean power feel less like a distant promise and more like something already underway, that is exactly where we want to be.”