ECB inks new deal with Cawston Press

The England and Wales Cricket Board (ECB) has announced a new multi-year partnership with soft drinks brand Cawston Press, who will become the  Official Soft Drinks Partner and Official Drinks Break Partner of England cricket. As part of the deal, Cawston Press will provide drinks bottles and carriers for all drinks breaks in England Men’s and Women’s internationals along with having branding presence in the stadiums including branded perimeter LEDs, programme advertising and big screen content featuring England players during the Cawston Press Drinks Breaks.

The agreement will also see the launch of a co-branded packaging featuring the “We are England Cricket” logo across supermarkets, homes, cafes, restaurants and pubs across the England and Wales

Ben Bradley, Head of Commercial Partnerships, ECB, commented,

“We are delighted to team up with Cawston Press as our Official Soft Drinks Partner, ahead of an exciting summer of cricket for both England Men and Women. Cawston Press is one of the UK’s most exciting growth brands in the sector with a clear focus on quality, natural ingredients and great taste. We look forward to bringing them to cricket fans across the country and being a part of their journey.”

Laura Graham, Head of Marketing of Cawston Press, added,

“Cawston Press drinks are inspired by quintessentially English flavours like Rhubarb, Elderflower and Beetroot so partnering with the ECB is a natural and hugely exciting step for the brand. Cricket isn’t a game to be rushed, just like how we approach making our drinks, with time, care and only a few simple ingredients. We can’t wait to see the partnership come to life, with activity rolling out from May.”