Rodrygo: Brand Endorsements | Charity Work

Here, we look at the brand endorsements, collaborations and charity work of Brazilian professional footballer Rodrygo Goes. 

Current Sponsors 

Adidas 

In Dec 2025, Rodrygo signed a long-term lucrative deal with global sportswear giants Adidas, ending his decade-long partnership with Nike. 

As per the deal, Rodrygo will partake in brand campaigns, promoting the Adidas F50 boots and apparel. The partnership is set to run until 2034. 

Powerade

Coca-Cola company owned sports drink Powerade has been endorsed by Rodrygo since April 2025. Rodrygo initially featured in their global mental health and preparation platform ‘Pause is Power’. 

Ahead of the 2026 FIFA World Cup, Rodrygo has extensively featured in brand campaigns titled ‘Power Your Fate’ and ‘Power Your Legacy’. As part of their brand activation strategy, Powerade launched limited-edition Squeeze bottles featuring Rodrygo’s signature and custom portrait artwork. 

TCL 

Rodrygo signed up as the global brand ambassador for Chinese consumer electronics brand TCL in December 2021. 

He was onboarded by TCL for the ‘Inspire Greatness’ Campaign along with other star footballers. He promoted high-refresh-rate TVs, smart home ecosystems, and augmented reality devices in the brand campaign. 

Rodrygo continues to be the global ambassador for the Chinese brand. 

Jaquet Droz

In September 2023, Swiss luxury watchmaker Jaquet Droz onboarded Rodrygo as a brand ambassador. 

As part of the deal, Rodrygo has appeared in brand campaigns associated with the watch company on social and digital platforms. 

EA Sports FC 

Rodrygo has a partnership with Sports video games publisher EA Sports FC since 2020 and initially featured in their FIFA21 Video games. 

He has appeared in their Ultimate Team campaigns, special performance upgrades and La Liga’s U-23 Player of the Month awards. 

Previous Sponsors 

Nike

In June 2018, Rodrygo became the youngest-ever affiliate athlete signed by American sports apparel and footwear brand Nike. 

Rodrygo was only 11-years-old when he signed his sponsorship deal with Nike. The long-standing partnership continued until the Brazilian winger decided to switch allegiance and signed a multi-million dollar deal with German rivals Adidas in 2025. 

BioTech USA

Rodrygo signed a partnership with American nutrition and wellness brand BioTech USA in July 2022. 

As part of the deal, Rodrygo promoted dietary supplements and special foods across global digital and social media platforms. The partnership ended in 2024. 

Other Collaborations 

Sportsworld

Brazilian winger Rodrygo featured in a sports, lifestyle and fashion collaboration with Sportsworld Magazine for their Autumn/Fall 2023 edition. 

The collaboration also included Swiss Luxury watchmaker Jaquet Droz who also sponsors Rodrygo. 

Neoenergia 

In July 2023, Rodrygo collaborated with Integrated energy company Neoenergia to promote the Brazil Women’s football team and support gender equality and women’s empowerment in sports. 

Rodrygo featured in several promotional campaigns across Neoenergia’s official social and digital platforms. 

Charity Work

• Rodrygo partnered with Juegaterapia Foundation and artist Titocustoms in February 2024 for the “Everything is going to be fine” campaign. He auctioned his personal signed Nike sneakers, match jacket, football and a custom painting to raise funds for children with cancer. 

• In Aug 2025, Rodrygo also donated $8.9 million prize money and sponsorship earnings to create homeless shelters in Sweden. The initiative will build 150 homes and 300 beds for those in need.