Barcelona signs new deal with Nespresso
FC Barcelona has announced a new long-term partnership with Nestlé Nespresso who has joined the Spanish footballing giants as their Official Coffee of Barcelona. The five-year partnership will see Nespresso be available at the Camp Nou at the VIP areas during gamedays, events and other activities held at the stadium. Barcelona and Nestlé Nespresso will work together on joint activations and activities with Nespresso set to have branding across various Barcelona club assets including their digital and social channels.
FC Barcelona released a statement which read,
“This partnership highlights the brand’s versatility in adapting its professional solutions to any setting, from dining establishments to major sports complexes, reflecting FC Barcelona and Nespresso’s shared commitment to creating memorable experiences for everyone, with high-quality coffee enjoyed in a first-class setting. It also reflects the club’s commitment to excellence and Nespresso’s passion for creating special moments through its range of coffees.”