Chelsea expands Topps partnership

English football club Chelsea FC has announced a new long-term partnership expansion with Topps who will become the Official Trading Card Partner of the Chelsea men’s and women’s teams. The partnership will include trading cards, trading card games and stickers for the Topps, Match Attax and Merlin brands. The partnership builds on Chelsea and Topps’ partnership that kicked off back in 2018 and will see both continue to work together on various fan engagement activities, content activations and campaigns and more. 

Chelsea released a statement that read,

“The new agreement is exclusive at club level and folds in more player autographs and game-worn relics for fans to chase. It also brings expanded products capturing Chelsea FC Women, further increasing the team’s visibility and growing our community of passionate fans. For Chelsea fans and collectors alike, that means access to more premium, first-of-a-kind trading cards and more collectibles than ever before.”