Rahul Dravid starts in new Freedom Healthy Cooking Oils campaign

Former Indian cricket team captain and T20 World Cup winning coach Rahul Dravid has been signed by Freedom Healthy Cooking Oils to headline their ‘Freedom Dil Ki Baat’ campaign with the goal of raising awareness about cholesterol and encouraging consumers to make informed choices for heart health. The campaign showcases bad cholesterol and its ability to silently build up in the arteries. The campaign starring Dravid will be broadcasted across television, digital and social media platforms with Freedom Healthy Cooking Oils looking to reach out to wider audiences by bringing Dravid on board. 

P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing, Gemini Edibles & Fats India Ltd, said,

“Heart health is something every family should pay attention to, especially when concerns such as high cholesterol can often remain unnoticed. It is equally important to be mindful of our parents’ health and wellness and the everyday choices that can support their heart health. Through Freedom Dil Ki Baat, we want to make this conversation simple and relatable for consumers. The campaign encourages families to look at the small choices they make every day and take meaningful steps towards a heart smart lifestyle. Our association with Rahul Dravid helps us take this important message to households in a manner that is engaging and easy to understand.”

Chetan Pimpalkhute, Head Marketing, Gemini Edibles & Fats India Ltd, added,

“At Freedom, we believe that better health begins with everyday choices. With Freedom Dil Ki Baat, we wanted to bring the conversation around cholesterol and heart health closer to families in a simple and relatable manner. Parents resist changing oil in kitchen. With this advertisement, we appeal to change the cooking oil, as by just changing cooking oil, good cholesterol level will increase and no one will notice the change except their heart. Freedom Rice Bran Oil, with 10,000+ PPM Natural Oryzanol, gives consumers an option to consider as part of their everyday cooking. The message is simple: listen to your heart, make informed choices and choose what’s better for your family, as it is not easy to replace ‘Dil (Heart)’ of your loved ones, however it is easier to change to ‘Freedom Rice Bran Oil’.”