Brighton and Hove Albion extends partnership with Football Manager

English football club Brighton and Hove Albion has announced a partnership extension with Football Manager which will see the series of football management simulation video games continue on as an Official Partner of the club. Football Manager will continue to have branding at Brighton and Hove Albion’s home stadium, the American Express Stadium throughout the 2026/27 season for all games across the Premier League, FA Cup, Carabao Cup and UEFA Conference League.

Russell Wood, Chief Commercial Officer, Brighton and Hove Albion, said,

“We are excited to be extending our partnership with Football Manager. With our joint focus on connecting with the next generation of football fans, we’re excited for what’s to come.”

Richard Trafford, Business Development Director at Sports Interactive, added,

“It’s a real honour to be extending our relationship with Brighton & Hove Albion for an eighth successive season.  On and off the pitch the club is incredibly closely aligned with our ethos and values as a studio. They’ve been a pleasure to work with throughout our partnership and, as they compete in the UEFA Conference League, we’re excited to explore more great opportunities together and support them as they try to hit even greater heights.”