Australian Open signs new multi-year deal with DoorDash
Tennis Australia has announced a new multi-year partnership with food delivery company DoorDash, who has joined the Australian Open as their Official On-Demand Delivery Partner. The partnership will see DoorDash have presence at the Golden Hour Bar on Grand Slam Oval and fans will be able to order from a selection of food vendors through DoorDash.
DoorDash will also serve as a Presenting Partner for the Australian Open on the GO, which is the Australian Open’s grab-and-go convenience platform and DoorDash will have branding across the vending machines, carts and fan touchpoints. DoorDash will also have branding through on-court virtual signage and LED gates to concourse screens and digital wall animations.
Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented,
“Food and drink have become a much-anticipated staple of the Australian Open experience. We are making it easier than ever for fans to enjoy the precinct on their own terms. The introduction of DoorDash delivery at Golden Hour Bar on Grand Slam Oval is designed to give fans more choice, more convenience and more time to enjoy the action.”
Simon Rossi, Vice President, DoorDash APAC, said,
“The Australian Open brings together world-class tennis and some of Melbourne’s most exciting food, and we’re thrilled to help fans enjoy more of both. At the Golden Hour Bar, we’re bringing delivery into the tournament experience, making it more convenient for fans to enjoy food from across the precinct without leaving the bar.”