Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club AS Monaco (Association Sportive de Monaco Football Club) and enjoy a strong branding presence across their physical and digital assets.
MAJOR PARTNERS
eToro
AS Monaco first signed a deal with Israeli social trading and multi-asset brokerage company eToro in August 2020. Less than a year later, in June 2021, the two parties expanded their partnership to also include front-of-matchday-shirt sponsorship starting with the 2021-22 season.
Replacing FEDCOM on the front of AS Monaco’s matchday shirts, this deal marks eToro’s first-ever front-of-shirt sponsorship.
FEDCOM retains the front-of-matchday-shirt sponsorship for AS Monaco’s European matches.
Kappa
The Turin-headquartered Italian sportswear brand was announced as AS Monaco’s new kit supplier in February 2019 on a six-year deal, concluding Nike’s five-year, €8m-a-year deal with the club.
Having kicked off with the start of the 2019-20 season, the deal also grants Kappa rights for the club’s sports and lifestyle ranges as well as fan merchandise.
Kappa previously served as the club’s kit supplier between 1998 and 2001.
LEGACY PARTNER
FEDCOM
The Russian sulphur and fertiliser specialist has been a partner of the club for over 25 years and has served as their principal front-of-matchday-shirt sponsor since the 2001-02 season.
In June 2021, as the club announced eToro as their new front-of-matchday-shirt sponsor for league matches, they also named FEDCOM as a Legacy Partner, with the company retaining its front-of-shirt sponsorship rights for AS Monaco’s European matches.
FEDCOM’s logo still features on the Monégasque team’s shirt during league matches – on the back of the shirt, above the player’s name.
PREMIUM PARTNERS
Iqoniq
The Monte Carlo-headquartered fan engagement platform was announced as the club’s official digital fan engagement platform in March 2020. Apart from branding rights, the deal also sees Iqoniq offer the AS Monaco fans “behind the scenes access, exclusive discounts and personalized content”.
Currently a Premium Partner of the club, Iqoniq also served as the official front-of-matchday-shorts sponsor for the club, before it got replaced by VBET.
The current agreement between Iqoniq and AS Monaco runs until June 2023.
AFFLELOU Group
The Paris-headquartered French optical chain has held a strong connection with the club. The two first partnered in 1986 in a deal that ran until 1988. Then, the two held a partnership from 2015 to 2016.
Most recently, the two announced a partnership in March 2019. This was later extended in August 2020 in a deal that currently runs until 2022.
The current deal sees AFFLELOU serve as a Premium Partner of the club and feature on the back of their matchday shirts, below the kit number, among other branding rights.
Triangle Intérim
A temporary recruitment specialist, Cergy-headquartered Triangle Intérim has been a partner of the club since 2013. It used to serve as the sleeve sponsor for their matchday kit, but since the last extension of the partnership between the two parties, announced in August 2020 and running until 2022, Triangle Intérim’s logo now features on the right shoulder of Monaco’s matchday kit, above the logo of the kit supplier (currently Kappa).
VBET
Operated by Curaçao-registered Radon B.V., online sports betting firm VBET is a Premium Partner of the club since August 2020 on a two-year deal. VBET also serves as the club’s official front-of-matchday-shorts sponsor.
OFFICIAL PARTNERS
Sokin
The London-headquartered global financial services provider was announced as the club’s official payment solutions partner in June 2021 on a three-year deal.
Having kicked off with the start of the 2021-22 season, the deal allows the club to make their international payments through Sokin’s dedicated platform.
TheCorner.com
The Milan-headquartered Italian luxury fashion brand was announced as the club’s Official Fashion Retail Partner in August 2021 on a three-year deal.
The deal sees the Italian brand provide off-pitch apparel for AS Monaco’s players and staff while also getting a dedicated space to itself on the club’s home ground, the Stade Louis II, which is designed by the MGALAB studio and architect Giovanni Musica.
Capital Block
The London-based NFT consultancy firm was announced as the Official NFT Agency of the club in March 2022. AS Monaco became the first Ligue 1 club to partner with an NFT consultancy firm.
Apart from branding rights, the partnership entails Capital Block helping the club in launching their own NFTs and advising them on which NFT platforms to partner with. The NFT holders are also able to avail money-can’t-buy experiences and exclusive products.
OFFICIAL SUPPLIER
Cupra
The Abrera-headquartered Spanish automobile brand was announced as the club’s official car supplier in July 2021 on a two-year deal.
Apart from branding rights, the deal sees Cupra supply the club with its fleet of vehicles (Formentor), with the two parties also working on unique fan experience initiatives and exclusive offers for the customers of authorised Cupra dealers in the Alpes-Maritimes.
REGIONAL PARTNERS
The Liga Stavok (????? ???????)
The Moscow-headquartered Russian gambling company was announced as a Regional Partner and the Official Sports Betting Partner of the club in Russia in October 2021 in a deal covering the 2021-22 season. The partnership principally entails virtual LED branding rights for The Liga Stavok during the Russian broadcast of AS Monaco’s home matches. The company also serves as a General Partner to Gambit Esports and AS Monaco Esports since June 2021.
AYX
The Asian sports data and entertainment company was announced as the club’s official regional partner in Asia in August 2021 on a two-year deal. The deal grants AYX virtual LED advertising rights for the Asian broadcast of AS Monaco’s matches.
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