Partnership aims to strengthen presence in Russia.
AS Monaco have inked a regional partnership with Russian sports betting operator Liga Stavok as the club aim to strengthen their presence in the country. The Ligue 1 side hope that the new partnership will help them enhance their fanbase in Russia.
The deal will also see Liga Stavok gain considerable brand visibility at AS Monaco’s home stadium, the Stade Louis-II, through virtual LED branding. Liga Stavok will also get visibility across AS Monaco’s social media channels.
Oleg Petrov, Vice-President and CEO of AS Monaco, spoke about the deal, stating:
“We are very pleased to welcome Liga Stavok as a partner of AS Monaco.
“This collaboration with a major player in the Russian sports betting market will allow us to strengthen our attractiveness, develop our visibility and offer a special experience to Russian fans of AS Monaco and football.”
Yuri Krasovsky, President of Liga Stavok, added:
“We are delighted to be associated with such an important entity as AS Monaco. The club has a rich history, an impressive list of sporting achievements and an incredible number of trophies to its credit.
“For Liga Stavok, this partnership is a logical next step in the implementation of our business strategy, which is to strengthen our presence in the international market. We are convinced that our collaboration with AS Monaco will be fruitful and productive.”
Liga Stavok’s partnership with AS Monaco will also help the company gain presence in the esports world through Gambit Esports – the official partner of AS Monaco Esports. Liga Stavok also continues to grow its sports partnership portfolio, having recently signed deals with the National Hockey League and Russian Premier League.