Adidas extends deal with Great Britain for Paris 2024

The British Olympic Association has renewed its long-standing deal with Adidas, thus making it the longest running athletics partnership agreement.

The new extension will have Adidas supplying equipment to the Great Britain athletes for the 2028 Los Angeles Olympics as well as the 2032 Brisbane Olympics. The deal will also cover the Winter Olympic Games of 2026 and 2030, taking the partnership beyond the 40-year mark. 

Team Great Britain will be sporting a new British red, white, and blue kit at the ongoing Paris Games courtesy of Adidas. 

Also read: Paris 2024 Olympics and Paralympics Partners and Supporters

Andy Anson, CEO of the British Olympic Association, said:

“Our Adidas relationship has become synonymous with our Olympic team, with over 40 years of iconic moments taking place since adidas and Team GB first partnered in 1984. We look forward to seeing some of the world’s elite athletes compete on the greatest stage wearing Adidas and Team GB uniforms for years to come.“

Kathryn Swarbrick, SVP of Northern Europe at Adidas, added:

“We’re proud to announce the extension of our longstanding partnership with Team GB. Our 40-year collaboration shows the two brands’ commitment to elite performance and style. This relationship has produced some of the most memorable sporting moments and designs in Olympic history. On the eve of this year’s Games, Adidas looks forward to seeing the 2024 collection come to life, inspired by the fiery competitiveness within all athletes, on display in Paris.”