Adidas launches scannable ‘QR To Qatar’ for FIFA World Cup 2022 with Ranveer Singh

Adidas launches “QR to Qatar” campaign for 2022 FIFA World Cup with Ranveer Singh

September 23, 2022

Kicking off the FIFA World Cup fever, Adidas, an official partner of the FIFA World Cup 2022, has launched a scannable ad film QR to Qatar featuring its brand ambassador and Bollywood star Ranveer Singh.

The film includes a digital integration of a QR Code that takes the consumer to a live raffle to win many exciting prizes, among which many lucky winners will get an all-expense-paid (covering flight tickets, accommodation and two match tickets for the lucky winners and their plus-ones) four-day trip to the 2022 FIFA World Cup. 

Speaking about the campaign, Ranveer Singh said:

“I am absolutely stoked to kick off the FIFA World Cup celebrations with Adidas in the ‘QR to Qatar’ film! Being a football fan myself, I know the excitement that comes with the opportunity of experiencing the FIFA World Cup first-hand. What I love is the concept of this film, all you have to do is scan the QR Code for a chance to win a trip to the FIFA World Cup. I urge everyone out there to get scanning right away and get ready to go to Qatar!” 

Sunil Gupta, Senior Director, Adidas India, added:

QR to Qatar is not just a film for us, it is the beginning of the FIFA World Cup festivities. Every once in four years, the world unites for this phenomenal global sporting event. Our consumers are at the heart of everything we do and this film gives us a chance to give them an experience like no other. And who better to relay this excitement than our brand ambassador and a true football fanatic—Ranveer! We are absolutely elated to kick off the celebrations for the FIFA World Cup with him.

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Leave a Reply

Your email address will not be published.

From (L) S Sreesanth, Mr Raman Raheja, Co-Founder & CEO Legends League Cricket, Fidel Edwards, Graeme Swann and Ajantha Mendis during the Legends League Cricket press conference in New Delhi
Previous Story

League Legends Cricket hits record-breaking viewership numbers

Lux Cozi names Sourav Ganguly as brand ambassador
Next Story

Lux Cozi names Sourav Ganguly brand ambassador

Latest from Football

EFL renews EA deal

EFL renews EA deal

The English Football League (EFL) has announced a multi-year renewal of its partnership with
Go toTop