Alex de Minaur is a 22-year-old professional tennis player from Sydney, Australia. The Australian wunderkind made his senior debut in 2015 and has been one of the brightest sparks from Australia since Nick Kyrgios.
De Minaur has earned prize money worth US$4,557,531 so far in his career. He has an estimated net worth of US$1 million.
Here, we take a look at de Minaur’s sponsorship deals.
Swisse Wellness
In 2019, de Minaur signed a contract with Australian multivitamin brand Swisse Wellness, becoming a brand ambassador for its vitamin, supplement, and personal care products.
Tag Heuer
The Swiss luxury watchmaker signed de Minaur as one of its brand ambassadors in August 2019. The Australian was a part of a campaign the company released in 2019: #DontCrackUnderPressure.
Asics
Asics, the Japanese multinational corporation that produces sports equipment, is a sponsor of Alex for his on-court apparel, which includes both his clothing and shoes. He chooses to wear the Asics SOLUTION SPEED FF shoes.
Wilson
Wilson is the subsidiary of Finnish group Amer Sports. Both these organisations are sporting equipment manufacturers, and Wilson is one of the biggest tennis racquet brands in the world.As per his sponsorship deal with Wilson, de Minaur puts his trust in the Wilson Blade 98 (16×19) Countervail Racquet, which he strings using the Luxilon 4G strings.
eniQ
In February 2021, eniQ, an Australian nutrition brand, announced a multi-year partnership with de Minaur. As part of the deal, de Minaur became the company’s global brand ambassador for its range of potent and pure hydration recovery products.
FairMarkets
In January 2022, de Minaur signed a global sponsorship agreement with FairMarkets, an investment house which is part of the GKG financial holdings.
Under the tie-up, Alex carries the FairMarkets branding while participating in the Grand Slam and ATP events. He also participates in FairMarkets’ publicity events and raises awareness regarding the partnership among his fans and more than 200,000 followers on Instagram.
Weet-Bix
In February 2021, de Minaur became the quintessential Weet-Bix kid as he signed a multi-year contract with the company as its new brand ambassador.
As part of the deal, de Minaur has been involved in several digital campaigns on YouTube where he is seen promoting the brand while playing tennis. He can also be seen on Weet-Bix’s website, promoting its merchandise.