How Jürgen Klopp's stint revived Liverpool financially
There was a sweet sense of optimism among the Liverpool supporters at the end of their side’s draw against Tottenham Hotspur on the 17th of October, 2015. While the game...
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What sponsors Man United can attract with INEOS' minority stake
“Transition” is a word that has been linked with Manchester United FC for about ten years now. The only consistency about the club has been the constant prevalence of transition,...
How Saudi Arabia’s sports ventures will affect global brands
Saudi Arabia’s dominance in the sporting world has been well-documented over the last few years, and it is only likely to grow. Questions, subsequently, are constantly raised about the sponsorships...
Cristiano Ronaldo's Binance issue points at a larger crypto-football problem
In November 2022, Binance launched an exclusive Cristiano Ronaldo-themed NFT collection in what was the start of the Portuguese star’s multi-year partnership with the company. A statement on the company...
Rock and a third place: Manchester United men’s 2022–23 season review
Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things...
Give me more of RCB
I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on...
Indian women’s football: Before and during Thomas Dennerby
The India senior national women’s football team recently capped off their 2024 AFC Women’s Olympic Qualifying Round 1 in some style as they tore apart hosts Kyrgyzstan 9-0 on aggregate. ...
How Cristiano Ronaldo's move has helped Al-Nassr and football in Saudi Arabia
Cristiano Ronaldo’s move to Al-Nassr after his exit from Manchester United garnered a fair amount of attention. That wasn’t because of the very fact that it happened, but because of...
Empires aren’t built in a day, but for Graham Potter they can disappear in one
A process warrants time only if logic and the evidence on display suggest that it will result in long-term success. That’s why the likes of Arsenal, Liverpool and Manchester City...
The Viacom18 dominance across Indian sports
Much like sports itself, sports broadcasting has gradually become an industry that is also becoming a tool through which larger world structures are staking their claim to various sports across...
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