The New Jersey-born tennis icon, Amanda Anisimova, started playing tennis at the age of two and turned pro in 2016. The victory against Aryna Sabalenka in 2019 made her the first player born this century to reach the second week of a Grand Slam tournament and the second American to do that after Serena Williams. Amanda’s potential on the tennis court, combined with her charm and appeal, makes her a global superstar.
The American teenage sensation is among the most marketable stars of her generation and has signed some huge endorsement deals. Let’s take a look at all of them.
Nike – In 2017, Amanda signed an endorsement deal with the sports brand Nike. Later in November 2019, she cracked a massive long-term endorsement deal worth USD 100 million. The agreement is similar to Maria Sharapova’s contract with Nike. She currently wears the Nike Air Zoom Zero shoes.
Babolat – Babolat is French tennis, badminton, and squash equipment company. Amanda has a racquet deal with Babolat and currently uses the Babolat Pure Aero racquet on the court.
Gatorade – In early 2020, Amanda signed a sponsorship deal with the American manufacturer of sports-themed beverage and food products, Gatorade.
Therabody – Therabody’s Theragun provides muscle care for athletes through its handheld vibration therapy devices. In June 2020, Amanda signed a multi-year partnership deal with the brand. Interestingly, in the same year, Maria Sharapova invested in the same company.
IMG – Amanda is associated with IMG, a tennis training academy. The academy is home to the world’s top ATP and WTA players.