Real Madrid manager Jose Mourinho has finally broken his silence on his club’s failed pursuit of Spanish midfielder Rodri, who recently signed with Barcelona following his exploits in Spain’s World...
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Arsenal brings on Google Gemini as new partner while extending Google Pixel partnership
Reigning Premier League champions Arsenal have announced a new deal with Google which will see Google Gemini become the North London club's Official AI Assistant Partner while Google Pixel will...
Blackburn Rovers brings kwiff on board as new partner
English football club Blackburn Rovers has announced a new partnership with betting brand kwiff who joins the club as their Official Betting Partner for the upcoming 2026/27 season. The partnership...
Premier League teams’ principal shirt sponsors for 2026/27 season
Here, we look at the front-of-matchday-shirt sponsors of each Premier League team for the 2026/27 season.
Aitana Bonmatí joins the Gatorade family
Spanish footballer and three-time Ballon d'Or winner Aitana Bonmatí has been announced as the newest member of the Gatorade athlete roster joining the PepsiCo beverage brand as an ambassador. Bonmatí'...
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Leeds United FC expand Al-Murad Tiles partnership
Leeds United FC have announced an expansion of their partnership with Al-Murad Tiles, elevating its status to an Official Club Partner.
Chelsea Women join hands with Fertility Plus
Chelsea FC have roped in London-based fertility clinic Fertility Plus as the Official Fertility Partner of their women's team.
Brentford FC announce long-term Hollywoodbets partnership renewal
Brentford Football Club have announced a long-term renewal of their partnership with the South African betting company Hollywoodbets.
Zavier Gozo could be the next American import who wows the Premier League
Over the years, the Premier League has been graced by American imports who have had varying degrees of success for the clubs they represented. The likes of Tim Howard, Clint...
Premier League 2026/27: Kit Suppliers for all teams
As the new Premier League season is about to commence, all teams are prepped and ready to go and have already debuted their new home/away kits during the pre-season games....
Liverpool FC announce new long-term partnership with Google
Liverpool Football Club have announced a new long-term partnership with the US tech giant Google, coverings its brands Gemini and Pixel.
Brentford FC announce NOCO partnership
Brentford Football Club have announced a two-year partnership with NOCO, a manufacturer of consumer power products.
Arsenal FC renew Hotels.com partnership
Arsenal FC have announced a multi-year renewal of their partnership with Hotels.com, which will thus remain an Official Partner of the club.
Brighton & Hove Albion FC announce Bede's School partnership
Brighton & Hove Albion Football Club have announced a partnership with Bede's School, a co-educational independent school.
AC Monza partner with DAZN Bet Club
Italian football club AC Monza have announced a partnership with DAZN Bet Club, bringing it on board as an Official Sponsor.
Almost a decade since his debut, and we still do not know who Phil Foden is on the pitch
We are almost a decade on from his City debut, yet we still do not have a definitive answer as to what Phil Foden is on the pitch.
South Korea's loss is Japan's gain in the battle for Premier League relevance in Asia
In this battle for Premier League relevance, South Korea’s loss is Japan’s gain, and it looks like it will stay that way for a good while.
AS Monaco extend Zumub partnership
AS Monaco have announced a multi-year extension of their partnership with sports nutrition and wellness brand Zumub.
LaLiga 2026/27 Sponsors
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of LaLiga, the top flight of men’s professional club football in Spain, as...
Birmingham City FC team up with Haier
Birmingham City Football Club has announced a partnership agreement with Chinese consumer electronics brand Haier.
FSG sells minority stake in Liverpool FC to consortium featuring Amit Bhatia and Jeff Bezos
Fenway Sports Group (FSG) has announced that it has sold a minority equity stake in Liverpool Football Club.
Burnley FC reveal Vertu as new shirt partner
Burnley Football Club have announced automotive retailer Vertu as their Official Front of Shirt Principal Partner for the 2026/27 season.
Burnley FC terminate Finotive partnership
Burnley Football Club have announced that they have terminated their partnership with global trading ecosystem Finotive One.
The Overlap exclusive sponsorship deal with Disney+
The Overlap, the British podcast-focused media company, has announced a partnership with global streaming service Disney+.
Manchester City FC announce Trendyol partnership
Manchester City Football Club (MCFC) have announced a partnership with Trendyol, a Turkish e-commerce platform.
Ange Postecoglou's biggest chapter starts with expectation of no failure
Ange Postecoglou begins the next chapter of his career in Saudi Arabia with Al-Nassr knowing failure is not an option.
FC Barcelona team up with Google
FC Barcelona have announced a partnership with Google, which includes its gen-AI chatbot Gemini and its consumer electronics brand Pixel.
FC Bayern Munich announce long-term Google partnership
Fußball-Club Bayern München, globally known as FC Bayern Munich, have announced a long-term partnership with Google.
Wolverhampton Wanderers FC announce Hi*Ball partnership
Wolverhampton Wanderers Football Club, commonly known as Wolves, have announced a partnership with beverage brand Hi*Ball.
Burnley FC rope in NordVPN as partner
Burnley FC have announced a partnership with Lithuanian cybersecurity company NordVPN, bringing it on board as their Official VPN Partner.