The Asian Football Confederation (AFC) has announced a new partnership with EA SPORTS FC who will join as an Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027....
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Instamart partners with Panini ahead of World Cup 2026
Instamart has announced a new partnership with publishing housePanini to launch the FIFA 365 Adrenalyn XL 2026 trading card collection in India with the collection currently being available on Instamart....
AFC signs new partnership with Aramco
The Asian Football Confederation (AFC) has announced a new partnership with integrated energy and chemicals company, Aramco, who will join the AFC Asian Cup Saudi Arabia 2027 as an Official...
Premier League 2025/26: Gameweek 36 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 36 of the 2025/26 Premier League season.
EA and Visa teams up for EA SPORTS franchises
Interactive entertainment company Electronic Arts has announced a new multi-year partnership with digital payments company, Visa, with both set to work together on creating a next generation of immersive, player-first...
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AFC Bournemouth signs record deal with Hummel
English football club AFC Bournemouth has announced a new multi-year partnership with Danish sportswear brand, Hummel. Hummel will take up the role of Bournemouth's Official Kit Supplier for the next...
Mumbai City FC teams up with Lilavati Hospital
Indian Super League (ISL) franchise Mumbai City FC has announced a new partnership with the Lilavati Hospital and Research Center, who will join the Mumbai-based football team as their Official...
Aston Villa signs new deal with Sports Illustrated Tickets
Premier League club Aston Villa has announced a new partnership agreement with online ticket marketplace, Sports Illustrated Tickets, who will join the club as their Official Fan Experience Partner. The...
FIFA’s Sponsorship Model: How it differs from Club Football
Fédération Internationale de Football Association (FIFA) is the highest governing body in association football that conducts events related to football, futsal and beach soccer. In this day and age, all...
UCL 2025/26: Semi-finals second leg previews and predictions
Here, we present our previews and predictions for both second-leg encounters of the semi-final stage of the 2025/26 UEFA Champions League.
Premier League 2025/26: Gameweek 35 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 35 of the 2025/26 Premier League season.
Cole Palmer teams up with Coca-Cola for FIFA World Cup 2026
England and Chelsea FC midfielder Cole Palmer has signed a multi-year partnership agreement with The Coca-Cola Company.
Inter Miami CF partner with Shift4
Inter Miami CF have roped in Shift4, a commerce tech company, as an Official Partner and Nu Stadium's Official Payment Processing Partner.
PSG and Bayern Munich served up a footballing spectacle — and we're grateful for it
Paris Saint-Germain and Bayern Munich served up a footballing spectacle last night. And we are grateful for it.
Top players likely to miss FIFA World Cup 2026
Here, we take a look at ten big-name players who, at the time of writing, are likely to miss out on participation at the 2026 FIFA World Cup.
Vitinha named brand ambassador of Vichy Laboratoires
Portuguese footballer Vitinha has been revealed as a global brand ambassador of Vichy Laboratoires, a dermo-cosmetics brand.
Sheffield United FC team up with Adidas for kit partnership
Sheffield United Football Club have announced a multi-year partnership with global sportswear and sports accessories brand Adidas.
US Soccer joins hands with OURA
The United States Soccer Federation (US Soccer) has announced a long-term partnership with smart ring manufacturer OURA.
Return of the other Sky Blues: Coventry City’s Premier League comeback
Here, we look at Coventry City's fall and rise since 2001, their 2025/26 Championship campaign, and what to expect from them next season.
AFC partners with ASPETAR on multi-year deal
The Asian Football Confederation (AFC) has announced a new multi-year partnership with orthopaedic and sports medicine hospital, ASPETAR, who will join the AFC as their Official Medical Partner for all...
Jude Bellingham invests in Birmingham Phoenix
England and Real Madrid footballer Jude Bellingham has acquired a minority shareholding in The Hundred franchise Birmingham Phoenix with Bellingham acquiring 1.2% of the equity – half of this amount...
Brentford expands Indeed partnership
English football club Brentford have announced a multi-year partnership expansion with job site platform Indeed, who will become the club's new Principal Partner and also the Front-Of-Shirt Partner from the...
Top 10 Premier League out of contract this summer
Here, we present our pick of the top ten Premier League players becoming free agents once their contracts expire on June 30, 2026.
Premier League 2025/26 title race: Will the ribbons be red or blue?
Here, we look at the remaining Premier League fixtures of Arsenal and Man City and speculate on how the two teams could approach them.
Canada Soccer teams up with Samsung Canada ahead of FIFA World Cup 2026
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) have announced a partnership with Samsung Canada.
Chelsea FC extend Principal partnership with BingX
Chelsea Football Club have announced an extension of their partnership with cryptocurrency exchange BingX.
Lionel Messi teams up with Duracell
Global battery manufacturer Duracell has announced a partnership with Argentine football icon Lionel Messi.
LaLiga teams up with with Fastly
LaLiga, the governing body of professional football in Spain, has announced a partnership with Fastly, a global edge cloud platform.
Inter Miami CF team up with AstroTurf
Inter Miami CF, have announced a partnership with AstroTurf, an inventor and innovator of synthetic turf systems.
AC Milan renew Corpay partnership
AC Milan have announced that they're keeping Corpay's Cross-Border division on board as their Official Commercial Foreign Exchange Partner.