No sooner did the list of nominees for the Ballon d’or was revealed than Kylian Mbappe gave a huge statement in his quest to win the accolade with an all-round...
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WSL signs new deal with WTW
The Women's Super League (WSL) has announced a new multi-year partnership with advisory, broking and solutions firm WTW, who has joined as the Official Insurance Partner of the WSL and...
UEFA ropes in Haier as new partner for Champions League
UEFA has announced a new multi-year partnership with home appliances brand Haier, through the UEFA and European Football Clubs' commercial entity, UC3. The four-year partnership will see Haier become a...
Sunderland ropes in Everyone Active as partner for women's team
English football club Sunderland AFC has announced a new partnership with UK-based leisure management firm Everyone Active, who joins the Sunderland women's team as their Official Training Wear Partner for...
Wolverhampton Wanderers extends Reconomy partnership
English football club Wolverhampton Wanderers has announced a partnership extension with international circular economy firm Reconomy for the 2026/27 season. The partnership will see Reconomy continue on as Wolverhampton Wanderers'...
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Aston Villa ropes in 8Xbet as regional partner in Asia
Premier League club Aston Villa has signed a new regional partnership agreement with sports bookmaker 8Xbet who has joined the club as their Official Betting Partner in Asia. The partnership...
AFC Bournemouth inks new partnership with Thatchers Cider
English football club AFC Bournemouth has announced a new three-year partnership agreement with cider producer Thatchers Cider. The partnership will see Thatchers Cider become Bournemouth's Official Cider Supplier and will...
Bournemouth signs multi-year deal with Molson Coors
English football club AFC Bournemouth has announced a new multi-year partnership agreement with the Molson Coors Beverage Company, who will take up the role of the club's Official Beer Supplier....
Man United show variety of squad, but still rue dropped points
It felt like an absolute dagger to the hearts of all the Manchester United players on the pitch at Hill Dickinson Stadium, especially Benjamin Sesko. It was 15 seconds over...
UEFA Champions League 2026/27: Matchday 1 Preview and Predictions
Here, we present our previews and predictions for all matches of Matchday 1 of the 2026/27 UEFA Champions League season.
Crystal Palace signs new deal with CHEXX
Premier League club Crystal Place FC has announced a new partnership agreement with crypto-first gaming platform CHEXX. The partnership will see CHEXX join Crystal Palace as their Official Sleeve Partner...
Leeds United signs multi-year deal with etoro
English football club Leeds United has signed a new multi-year partnership with trading and investing platform etoro who has joined the club as their Official Trading Partner. The partnership will...
Crystal Palace signs multi-year deal with Molson Coors
English football club Crystal Palace FC has announced a new multi-year partnership with beverage company Molson Coors Beverage Company who has joined the club as their Official Beer Partner. The...
Tottenham Hotspur inks multi-year deal with VSbet
English football club Tottenham Hotspur has announced a new multi-year partnership agreement with digital sports betting and online gaming operator VSbet. The three-year regional partnership will see VSbet become Tottenham...
Chelsea FC ropes in Circle Internet Group as Principal Partner
Premier League club Chelsea FC has signed a new partnership agreement with internet financial platform company Circle Internet Group who has become a Principal Partner of the club. Circle Internet...
Bundesliga extends EA SPORTS FC partnership
The Bundesliga has announced a partnership extension of their long-standing deal with EA SPORTS FC with the new partnership extension set so see Bundesliga and Bundesliga 2 be a part...
Wolverhampton Wanderers ropes in PIP Global Safety as new partner
English football club Wolverhampton Wanderers has announced a new partnership agreement with PIP Global Safety who has joined the club as their Official PPE and Workwear Partner for the 2026/27...
Hull City inks new McVitie's partnership
English football club Hull City has announced a new partnership with snacking company pladis which will see pladis' brand McVitie's become the Official Sleeve Partner of the club. McVitie's will...
Aston Villa inks new Sportsbet.io deal
Premier League club Aston Villa has recently announced a new partnership with sports betting and casino platform Sportsbet.io who has joined the English club as their Crypto Betting Partner. The...
Qatar Stars League signs new deal with Red Bull
The Qatar Stars League (QSL) has announced a new multi-year partnership agreement with Red Bull who has joined the Dohan Bank Stars League and the Qatar Cup as a new...
Chiesa and Endo out of Liverpool’s Champions League squad: What does this mean for the duo?
This omission is a clear indication to both Endo and Chiesa that they should look to depart Anfield by next summer.
Ipswich Town FC rope in Alan Boswell Group as Community Partner
Ipswich Town FC have announced a partnership with Alan Boswell Group, a UK-based insurance broker and financial planning group.
Chelsea FC extend FPT partnership
Chelsea Football Club have announced an extension of their partnership with FPT Corporation, a provider of global technology services.
Paris Saint-Germain FC renew Coca-Cola partnership
Paris Saint-Germain (PSG) FC have confirmed Coca-Cola France as one of their Official Partners through 2029.
UEFA Champions League 2026/27: Our top 5 contenders for the title
Here, we present our pick of the top five contenders for the 2026/27 UEFA Champions League title. Written by Neha Johri.
AC Milan partner with FPG Fortune Prime Global
AC Milan have roped in financial broker FPG Fortune Prime Global as their Premium Partner and Official Online Trading Partner.
Mike Dean's latest controversial statements remind us of his desperate need for social validation
Our relationship with match referees as fans of Premier League clubs is often a love-hate one. But if there is one thing that is unanimous in its decree, it is...
FC Barcelona announce EGYPTAIR as new Global Partner
Futbol Club Barcelona have announced a multi-year partnership with EGYPTAIR, Egypt's state-owned flag carrier.
Brighton & Hove Albion FC extend British Airways partnership
Brighton & Hove Albion Football Club (BHAFC) have announced a three-year extension of their partnership with British Airways.
PL 2026/27: 3 things to look forward to ahead of Arsenal vs Chelsea
Here, we present our top three things to watch out for as Arsenal take on Chelsea in Gameweek 3 of the 2026/27 Premier League season.