Aditya ChaudhuriItalian interior design brand joins as an Official Partner.
Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive, sophisticated and unique style, Ceramica Cielo has been one of the trend setters in the world of interior design.
The partnership will allow the Italian brand to feature in some of the leading trade shows in the sector and work with the F1 team on various advertisement campaigns along with featuring on some of the well-known interior design and lifestyle publications. The deal will also put the Ceramica Cielo logo on the top of the Alfa Romeo race car’s chassis.
Speaking about the partnership, Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN, commented:
“Our new partnership with Ceramica Cielo is born out of the many similarities between our companies. Both Alfa Romeo F1 Team ORLEN and Cielo are relentless in the pursuit of perfection, both apply innovation to improve established technologies, both have a keen eye for design. Bringing this partnership to light is a further sign of the power of our team and our sport to reach out to a wide range of sectors and to bring benefit to companies in a varied suit of lines of business.”
Marco Colacicco, President of Ceramica Cielo, added:
“We are proud to stand shoulder to shoulder with Alfa Romeo F1 Team ORLEN as they tackle this new challenge on track. The team and Cielo share two of their values: the quest for innovation and the pursuit of excellence, of which the Made in Italy design is a world-famous symbol.”
Alfa Romeo kicked off the 2022 F1 season in style with a double-points finish through Valtteri Bottas’ P6 and Zhou Guanyu’s P10 on debut in Bahrain. They will be hoping to continue their points-scoring streak in Saudi Arabia on March 27, 2022.
