Arsenal FC announce Bitpanda partnership

Arsenal Football Club have announced a multi-year partnership with cryptocurrency trading platform Bitpanda.

The Austria-based company thus becomes the North London club’s Official Crypto Trading Partner and will enjoy extensive branding rights at the Emirates Stadium, their home ground, starting with their men’s first team’s opening home game of the 2025/26 season against Leeds United on August 23.

Bitpanda will also have a presence across the club’s digital channels and work with them on various digital activations, player-driven content creation, and exclusive experiences for the Gunners’ fan base.

Additionally, Bitpanda will provide its users with special offers, including VIP access to Arsenal matches, invitations to exclusive events, and opportunities to meet club legends.

Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:

“We’re excited to welcome Bitpanda to our Arsenal family as the latest global brand to join our diverse stable of partners. They share our ambition and our drive to always move forward. As they launch in the UK for the first time, we’re delighted to be working together to support each other’s growth and sustained success.“

Eric Demuth, Co-Founder and CEO of Bitpanda, added:

“We’re launching in the UK with strength, scale, and ambition. Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty. That’s exactly the kind of brand we want beside us as we enter one of the most important markets in global finance and help more people set and achieve their financial goals.“