ATP extends partnership with Emirates

The Association of Tennis Professionals (ATP) has announced an extension of its partnership with Emirates, which will thus remain a Premier Partner and the Official Airline of the men’s tennis–governing body through 2030.

The renewed deal, which kicked off in 2013, will see the UAE flag carrier showcase its premium hospitality at nearly 60 ATP events. Emirates will continue to promote itself at these events through “prominent marketing rights and high value brand visibility”.

From 2026, Emirates will expand its brand presence by becoming the ATP’s Official Umpire Sleeve Patch Partner — becoming the first-ever partner for the governing body in this role. It will also work with the players on digital activations. 

On the Emirates extension, Daniele Sano, ATP Chief Business Officer, commented:

“Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us. It speaks to the strength of our relationship and everything we’ve built together. Right now, the Tour is in a really exciting place. We’re seeing record attendance, growing commercial interest, and real momentum across the board. We’re proud to keep building with a partner, and a truly premium brand, that shares our belief in the future of the sport.“

Boutros Boutros, Emirates Executive Vice President, Corporate Communications, Marketing and Brand, added:

“The ATP Tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport. Through exceptional hospitality and strategic on-ground activations at the world’s most prestigious tournaments, we’re strengthening engagement with our loyal customer base to remain top-of-mind. We’re committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates’ global tennis footprint.“