ATP Media signs new broadcast production deal with Deltatre

The media arm of the ATP Tour, ATP Media, has announced a new multi-year partnership agreement with global provider of streaming, digital, data and graphics solutions, Deltatre. The new partnership will see Deltatre work on comprehensive broadcast productions across the 2026 ATP Tour. Deltatre will automate the display of player bios, head-to-head stats, and match profiles across outside courts along with delivering more contextually relevant, automated graphic insertions, fully synchronized with the on-court activity.

The partnership will cover events such as the Nitto ATP Finals, ATP Masters 1000, ATP 500 and Next Gen ATP Finals with Deltatre set to distribute a comprehensive Broadcast Data Feed via integrations with ATP Media’s data and production ecosystem. The partnership kicked off with the BNP Paribas Open 2025 that took place at Indian Wells in California with Jannik Sinner winning the men’s trophy while Aryna Sabalenka won the women’s championship. 

Phil Tabor, Director of Live Production and Programming at ATP Media, said,

“Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation. They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we’re opening new commercial opportunities as a result.”

Peter Bellamy, Chief Revenue Officer, Deltatre, added,

“Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcaster customers and their audiences worldwide. Our renewed partnership with ATP Media is already delivering these tangible outcomes.”