ATP nets Nilox deal

Italian e-scooter and e-bike Nilox has been roped in by ATP as an Official Partner of the ATP Tour from the 2023 season.

The partnership will see ATP provide a “year-round global platform” to Nilox to promote its brand as well as its sustainability goals. 

Daniele Sanò, ATP Chief Business Officer, commented:

“Sustainable personal mobility is a key part of minimising the environmental impact of travel. We’re delighted to partner with Nilox, a true leader in this space, as we continue our focus on reducing travel emissions across the ATP Tour. It’s key to build alliances with like-minded organisations and to raise awareness around this important topic.“

Giovanni Testa, Esprinet Chief Operations Officer, said:

“We are excited about this new partnership with the ATP Tour that allows us to support and promote our passion for innovation, fun and dynamism. These key elements of our mission are reflected in our tagline ‘Makes You Move’. Through our increasingly comfortable, beautiful and practical hi-tech products, we offer people new ways to reach their destination while respecting the environment. This focus on sustainability characterises our partnership with ATP and makes us even more proud to be part of it.“