ATP nets Polaroid Eyewear partnership

Multi-year deal signed

The ATP has announced a new multi-year partnership with Polaroid Eyewear, who will join as the ATP Tour’s Official Eyewear Partner until 2027. Polaroid Eyewear will be present at select ATP Tour events and Olympic bronze medalist Lorenzo Musetti has been named as Polaroid Eyewear Ambassador for 2025. 

Polaroid Eyewear will be present at the  Mutua Madrid Open, the Internazionali BNL d’Italia, and the Swedish Open and will host fan engagement activities including Fan Zones. ATP Chair Umpires will also be sporting Polaroid eyewear on court and Polaroid Eyewear will gain global reach through presence across ATP Tour’s social and digital assets.

Daniele Sanò, ATP Chief Business Officer, commented,

“We’re proud to welcome Polaroid Eyewear to the ATP Tour partner portfolio. Our partnership unites two global brands with a shared vision of connecting with passionate fans worldwide and a commitment to innovation.”

Alberto Macciani, Safilo Group Chief Marketing Officer OCB’s & Global Head Communication, said,

“We are delighted to become the ATP Tour’s Official Eyewear Partner. This truly global platform provides the perfect opportunity to expose the Polaroid Eyewear brand, allowing us to engage new customers and expand our footprint. With Polaroid Eyewear’s innovative products, we look forward to enabling everyone to enjoy watching tennis with perfect vision and high protection.”

Lorenzo Musetti, Polaroid Eyewear Brand Ambassador, added,

“I’m honoured to join Polaroid Eyewear as Brand Ambassador for their 2025 global campaign. Like their frames, my tennis is all about style and function. The polarised lenses are a game-changer too, especially on the brightest days.”