ATP renews long-standing Rolex partnership

The ATP have announced a partnership renewal of their agreement with Swiss watchmaker Rolex, who will continue on as the Official Timekeeper and Gold Partner of the ATP. The long-standing partnership, which goes back to 1978, will see the latest renewal have Rolex continue on as the Official Timekeeper of the ATP Tour, an Official Partner of the Nitto ATP Finals. Rolex will continue to have year-round branding across ATP’s social and digital channels.

Additionally, Rolex also serves as an Official Partner of all ATP Masters 1000 events and the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open.

Daniele Sano, Chief Business Officer, ATP, said,

“It’s difficult to understate the commitment Rolex has shown towards our sport and the ATP Tour. For almost 50 years, it has championed the qualities that define tennis – elegance, prestige, and precision. As a valued partner of the ATP since 2005, we’re proud to reinforce such an iconic legacy.”

Arnaud Boetsch, Rolex Director of Communication and Image, added,

“Rolex is proud to reaffirm its long-standing commitment to tennis. While celebrating the dedication and remarkable performances at the highest levels of the game, Rolex supports the leading tournaments, governing bodies and players, as they continue to shape the future of the sport.”