The top-tier tennis tour for the men’s players, hosted by and named after the Association of Tennis Professionals, the ATP Tour is the most prestigious circuit in the tennis world.
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the ATP Tour for its 2025 edition.
In January 2016, the ATP signed a five-year deal with UAE flag carrier Emirates, which became a Premier Partner of the event as well as its Official Airline Partner.
The two parties last renewed their partnership in June 2025. The current agreement, set to run until 2030, also entails Emirates serving as the ATP’s first-ever umpire sleeve patch partner from 2026, while continuing to “showcase its premium hospitality at close to 60 ATP tournaments spanning six continents each season.”
The deal sees the PIF act as the Title Sponsor of a host of ATP Tour events, including the ATP Finals and the Next Gen ATP Finals. The Next Gen ATP Finals now also takes place in Jeddah thanks to the partnership. The PIF also sponsors several ATP Masters 1000 events, including the Indian Wells Open, the Miami Open, the Madrid Open, and the ATP 500 China Open in Beijing, while also serving as the Naming Partner for the ATP men’s player rankings.
Additionally, the ATP and the PIF also collaborate on further development of tennis, with the latter contributing to the former’s OneVision Strategic Plan, “which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.”
Toyota-owned Japanese luxury vehicle brand Lexus signed a multi-year partnership agreement with the ATP in June 2023, coming on board as its Official Automotive Partner as well as a Platinum Partner.
The deal sees Lexus provide “a fleet of electrified models to support the transportation of the players, officials, staff and other guests” during official ATP events.
Indian IT consulting company Infosys has been a Gold-level Global Partner of the ATP since 2015, providing support for its development of digital assets and infrastructure, such as the ATP PlayerZone intranet portal, the ATP Stats Leaderboards, the ATP Second Screen, and the official ATP Tour fan app.
In March 2024, the ATP signed a three-year partnership renewal agreement with Infosys.
The renewed deal entails the ATP continuing to use Infosys’ Artificial Intelligence, Data Analytics, and Cloud tech to enrich fan experience and player performance. Infosys is also to support the ATP’s goal of achieving net-zero emissions by 2040.
The sponsorship includes on-court brand visibility and product integration in hospitality areas at various ATP events. Stella Artois also serves as an official partner of the ATP Finals, while also enjoying branding visibility and pouring rights at the event.
Japanese adhesive manufacturer Nitto has been a partner of the ATP Tour since 2017 and has been title-sponsoring the season-ending ATP Finals.
In September 2020, the two extended their partnership for a further five years, with Nitto becoming a Gold Partner and the Official Athletic Tape Sponsor of the ATP Tour.
As per the latest extension agreement between the two parties, signed in November 2025, Nitto will remain a Gold Partner of the ATP Tour and the title partner of the ATP Finals until 2030, enjoying prominent visibility both on the court and on other physical assets throughout the event, as well as in the Fan Village.
The deal entails Haier activating “a global portfolio of partner tournaments through premium hospitality experiences, brand exposure and fan engagement”, covering the following tournaments from 2026 to 2028: the Croatia Open, the Rotterdam Open, the BMW Open (Bavarian International Tennis Championships), and the season-ending ATP Finals.
As per the deal, waterdrop provides ATP Tour players, employees, and volunteers with its reusable bottles. It also has its hydration benches made available for players and hydration stations for fans at all ATP events.
In November 2025, the ATP Tour renewed its partnership with Japanese tyre maker Yokohama until 2028. The two first teamed up in April 2024.
Currently, Yokohama acts as a Gold Partner and the Official Tyre Partner of the ATP Tour. The deal entails Yokohama having on-court, on-site, and hospitality brand visibility across several ATP events, including the Monte-Carlo Masters, the Italian Open, the Madrid Open, the Hamburg Open, and the ATP Finals. Yokohama also serves as the Presenting Partner of the ATP Hot Shot of the Month, where fans vote for their favourite moments on the ATP Tour.
Dunlop has been a partner of the ATP Tour since 2019, having initially signed a five-year deal to act as its Official Ball as well as a Silver Partner.
In November 2023, the two parties extended their partnership for another five years, until 2028. Dunlop thus remains the Official Ball supplier of the ATP Tour, with nearly half of the ATP events being played with the Dunlop ball, including the ATP Finals and the Next Gen ATP Finals alongside four ATP Masters 1000 events.
Dunlop also serves as the Official Racket and Official Tennis Accessories supplier of the ATP Tour. This entails developing a dedicated ATP product line, including strings, grips, dampeners, and racket bags, as well as a dedicated fan edition of the Dunlop FX racket as used by Jack Draper.
French fashion brand Lacoste has been a partner of the ATP since 2002. Lacoste provides apparel to the line judges, ball kids, and mascots at all ATP events.
The two parties extended their partnership in November 2020, making Lacoste the Official Outfitter and Official Footwear Partner of the ATP Tour.
In December 2023, the ATP again renewed its partnership with Lacoste. The current deal, set to run until 2026, sees Lacoste continue acting as the Official Outfitter of the ATP Tour, providing the ATP staff and officials with apparel. It also enjoys brand visibility across the ATP Tour’s social and digital platforms.
Italian beverage brand Asti DOCG became the Official Sparkling Wine of the ATP Tour following a partnership agreement announced in January 2021.
As per the deal, Asti DOCG gets on-ground, on-court, and digital branding exposure, along with presence at the ATP’s official trophy ceremonies and corporate hospitality areas.
In May 2024, the ATP extended this partnership through 2025, with Asti DOCG continuing as the Official Sparkling Wine of the ATP Tour, the ATP Finals, and the Italian Open.
The agreement entails OFX providing payment solutions to the ATP Tour and helping simplify payment processes, along with maintaining data security and providing payments to players in their preferred currency. OFX also assists the ATP with prize money payments, providing a prize money player platform as well as facilitating corporate financial transactions.
Bitpanda also serves as an Official Partner of the ATP 500 and ATP 250 events in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca, and Geneva. Exclusive benefits for Bitpanda users, including ticket giveaways, player meet-and-greets, and special content, are also part of the agreement.
As part of the agreement, Polaroid enjoys branding visibility at select ATP events. Additionally, Italian tennis player Lorenzo Musetti is serving as a Polaroid Eyewear Ambassador for 2025.
As per the deal, Purina PRO Plan serves as an official partner of ATP Tour events, including the Barcelona Open, the Swiss Indoors, and the ATP Finals. Purina also enjoys brand visibility across the ATP Tour’s official social and digital platforms.
Sports nutrition brand FitLine forged a multi-year partnership with the ATP Tour in July 2024.
The agreement designates FitLine as the Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour until 2026. The brand thus enjoys brand visibility across the ATP Tour’s official social and digital platforms.
In November 2025, the ATP Tour teamed up with global audio streaming platform Spotify for content collaboration.
The partnership entails collaboration on exclusive content and behind-the-scenes access, aimed at “celebrating the intersection of tennis and culture within the ATP ecosystem – spotlighting athletes, tournaments, and moments that showcase the energy and personality of the game.”
The Ponte Vedra Inn & Club, a five-star hotel situated in Ponte Vedra Beach, Florida, has been the Official Tennis Club of the ATP Tour since September 2012.
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