Tennis Australia has announced a new partnership with Tanqueray, a beverage brand of Diageo. The new deal will see Tanqueray join as the Official Gin Partner of the Australian Open as well as the United Cup.
Tanqueray, as per the agreement, will enjoy on-site branding presence at the aforementioned events and work on various fan activations.
Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:
“We are delighted to welcome Tanqueray as the Official Gin of the Australian Open and United Cup. We have no doubt that fans will enjoy sipping a crisp Tanqueray and Tonic while taking in the world-class tennis, as well as taking a break in Tanqueray’s elegant bar on Grand Slam Oval at the Australian Open.“
Can the hosts make it a clean sweep? After drubbings in the ODI and T20I…
Being a football manager is inherently a challenging job, but when you're at the highest…
In this article, we present to you our picks of the 10 best male centre-backs…
Andy Cowell replaces Mike Krack British Formula One Aston Martin has announced that Andy Cowell…
Regional partnership inked Serie A giants Inter Milan have announced their first-ever partnership in Saudi…
Multi-year deal signed French football club Paris Saint-Germain (PSG) has announced a partnership extension with…