Aditya Chaudhuri

Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”

with a stunning 2-1 victory against team Purr-ple at the ongoing National Esports Championships (NESC) 2023 organised by the Esports Federation of India (ESFI). Following this monumental result, Top-G has become the first Indian female CS:GO team to qualify for the global finals of the World Esports Championships (WEC). With ace CS:GO athletes such as captain Swayambika Sachar (Sway), Shagufta Iqbal (xyaa), Nidhi Salekar (Stormyyy), Dilraj Kaur Matharu (COCO), Aastha Nangia (CrackShot) and Priyanka Choudhary (ALEXAA) as Substitute in their squad, Top-G proved their mettle against team Purr-ple in the closely-contested finals. Top-G dominated the first map by 16 -10 before Purr-ple made a stunning comeback to win the second map 16-14. While both teams were going toe-to-toe in the enthralling finals, Top-G utilised their effective teamwork and proficient attacking tactics to edge out their opponents and take the last map by 19-15 in overtime.

ART Grand Prix have signed Chloe Grant as the final driver for their F1 Academy line-up. The 16-year-old British racer will join Léna Bühler and Carrie Schreiner at the French team. Grant, who started karting at the young age of seven, won the ESKC Junior Championship in 2017. She then became the youngest driver to...

Carrollton, Georgia-headquartered American wire and cable manufacturer Southwire has been announced as the Official Wire and Cable Provider of Formula E. Rich Stinson, Southwire’s President and CEO, commented: “At Southwire, we’re at the forefront of planning grid modernization and optimising distributed energy systems. We understand the complexities around building a sustainable EV charging infrastructure where...

Dutch motor-racer Emely de Heus has signed for MP Motorsports for the upcoming F1 Academy season. The Dutch team now have De Heus on board alongside Emirati racers Amna and Hamda Al Qubaisi. De Heus made her motor racing debut with MP Motorsport in 2021 in the Spanish Formula 4. She went on to win...

MuscleBlaze has announced the appointment of Indian professional cricketer Shubman Gill as a brand ambassador for its “Fuel One Sports” range.  With this association, MuscleBlaze aims to strengthen its brand engagement with athletes and fitness fans nationwide. As part of the deal, Gill will feature in the company’s multimedia marketing campaigns for its Fuel One...

Sergio Pérez took home his first Saudi Arabian Grand Prix win as the Red Bull driver converted his pole to a win to win the Saudi Arabian Grand Prix 2023. Pérez's teammate Max Verstappen who started 15th after a mechanical issue hampered his qualifying, finished an incredible second with Aston Martin's Fernando Alonso finishing on the podium for a second race in a row although a post race penalty for serving his penalty incorrectly dropped the Spaniard to fourth position and saw George Russell score his first podium on the season. Mercedes had Lewis Hamilton finish fifth with the Ferrari's of Carlos Sainz and Leclerc finishing a disappointing sixth and seventh. The two Alpine's of Esteban Ocon and Pierre Gasly were eighth and ninth with the Haas of Kevin Magnussen rounding up the top 10 places. Verstappen snatched the fastest lap on the final lap, which means he leaves Jeddah as the Drivers' Standing leader with his teammate just a point behind in second place. Fernando Alonso's fourth place keeps him in the title hunt while George Russell, Carlos Sainz and Lewis Hamilton are further below. Red Bull’s second 1-2 in as many races means they have a 49 point lead in the Constructors' Standings with Mercedes in a surprise second place and Aston Martin in third. Ferrari are a distant fourth with 26 points and the Scuderia will be disappointed after a poor Jeddah race, which should have yielded them more points. It was Sergio Pérez who got the action underway and the Mexican was immediately overtaken by Aston Martin's Fernando Alonso going into the first turn. Alonso took the early lead from Pérez with Mercedes' George Russell in third. Alonso's teammate Lance Stroll overtook Ferrari's Carlos Sainz on the opening lap while Charles Leclerc who took a ten-place grid drop, was up three places by the end of the first lap. Championship leader Max Verstappen, who started P15, due to a driveshaft issue in qualifying made up two places in the opening lap and was up to 13th. Up ahead, while Alonso was in the lead, the veteran Spaniard was given an early five-second penalty due to starting out of position on the starting grid.

Defending Indian Premier League (IPL) champions Gujarat Titans have signed a partnership agreement with 26 partners ahead of the upcoming IPL 2023 season. The Titans have roped in 15 new partners while renewing partnership with 11 prior sponsors. Amongst the partners who will continue on for another year are Ather as Principal Partner, BKT Tires, Jio, Astral and Simpolo Ceramics as Associate Partners. ACKO, Equitas Bank, Timex, Rayzon Solar, Dream11 and boAT also continue on. The new sponsors for the team signed ahead of the 2023 season are Bisleri, Havmor, Croma, Jio Cinema, Nestle Munch, Rario, EM, Fancode, HRX, Cybeart, Radio One, Radio City, Top FM and HCG. Arvinder Singh, COO Gujarat Titans, commented, "Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners."

The Pokémon UNITE Asia Champions League is entering its final stage as the top six teams from across the continent make their way down to Kuala Lumpur, Malaysia, to battle it out for the title of champions. The playoffs will see the top two teams from each regional league — Hi5 and T2 from the...

Online sports fantasy platform, MyFab11 has been announced as the Principal Sponsor of double Indian Premier League (IPL) champions Kolkata Knight Riders. The partnership will see the MyFab11 also serve as KKR's front of the jersey sponsor and have their logo on the front of the KKR playing jersey. Anikendra Choudhary, Co-Founder & CEO, MyFab11, said, "We are thrilled to be a part of KKR, as our brand ideologies are aligned. We both believe and work towards achieving excellence, and rewarding our audience with high quality entertainment. With this partnership, our aim is to reach out to a pan-India audience and create a multi field surge in user downloads on our platform. It is a great honour to commence our partnership with Kolkata Knight Riders, who are one of the most loved franchises." Venky Mysore, CEO, Knight Riders Group, commented, "We are delighted to have MyFab11, a Kolkata based brand as our Principal Sponsor. We are returning to our home ground this time and couldn’t be happier to associate with a local home-grown brand. We are looking forward to a mutually beneficial partnership."