Aditya Chaudhuri - News Site Editor Page 224
Virat Kohli teams up with Noise
Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise. Kohli will be the face of Noise's smartwatch collection and will headline a...
MS Dhoni joins MYK Laticrete family
Tile and stone installation firm MYK Laticrete has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. As brand ambassador, Dhoni will be...
Vista inks new partnership with French Tennis Federation
The French Tennis Federation (FFT) has announced a new partnership with marketing firm Vista. The new three-year deal will see Vista provide the FFT with marketing and design services, including...
Porsche Supercup extends Formula One partnership
Formula One has announced an eight-year extension of its partnership with Porsche. The extension will see the Porsche Supercup continue to be supported by Formula One and remain on the...
Sony extends Lanka Premier League partnership
Sony Pictures Networks India (SPN) has signed an extension agreement with the Lanka Premier League (LPL), which will see the Indian broadcaster continue to provide coverage of the league in...
Faker extends T1 contract for a further three-years
League of Legends star Lee 'Faker' Sang-hyeok has signed a three-year extension with South Korean esports organisation T1. The extension will see Lee remain with T1 until at least 2025....
Moments that defined the 2022 Formula One World Championship
The 2022 Formula One season is finally over. Having introduced new regulations and delivered in every possible way, this season saw not only Ferrari and Red Bull fighting at the...
PT Usha set to become IOA President
Former Indian athlete PT Usha is set to become the president of the Indian Olympic Association (IOA). Usha is the lone candidate for the post and will become the first...
NiP partner with Red Bull
Swedish esports organisation Ninjas In Pyjamas (NiP) has teamed up with energy drink brand Red Bull. The partnership will put the Red Bull logo on NiP's CS:GO team's jersey during...
Sweety Devi teams up with Kalyan Jewellers
Indian jewellery brand Kalyan Jewellers has announced the launch of a football-themed jewellery collection named "Es Vida" to celebrate the ongoing men's FIFA World Cup. The campaign is headlined by...