Aditya Chaudhuri

Young Indian cricketer Arshdeep Singh has been roped in by Games24x7 as the brand ambassador for sports fantasy gaming platform, MyCircle11. As brand ambassador, Singh will appear in multiple TVC and social media campaigns for the brand. Arshdeep Singh, spoke about his new partnership, stating, "Cricket and India are synonymous and inseparable! Indian cricket fans come with a deep rooted understanding of the game, the upcoming players and the dynamics that drive a team to success. My11Circle gives these fans an opportunity to explore this engagement with the sport even further. It provides a fun and competitive environment to share their passion and knowledge and is an exciting way to stay engaged with various tournaments, players, and developments in the sporting world. I’m thrilled to be partnering with My11Circle, which has become one of the most loved fantasy sports platforms in India since its launch.”

Austrian Formula One team and reigning F1 World Champions Red Bull Racing have signed a new multi-year agreement with Athletic Propulsions Labs (APL) — a luxury performance footwear brand.  The multi-year deal saw Red Bull and APL launch the exclusive APL x Oracle Red Bull Racing footwear at the Formula One 2023 season-opener in Bahrain,...

Rario, the world's largest cricket fan club specialising in exclusively licensed digital player cards and fan experiences, has partnered with Punjab Kings (PBKS), a leading team of the Indian Premier League (IPL), to offer its exclusive digital player cards to fans across the world for three years. The partnership caters to the need of PBKS fans, who value collectibles, these unique digital cards of star players like Shikhar Dhawan, Arshdeep Singh and Sam Curran, among others, will enable fans to own limited edition collectibles. By owning the cards, fans will get access to the inner circle of their favourite team and give them an experience like never before. With these exclusive cards, the fans can enjoy a variety of benefits, including building a collection, meeting players, watching PBKS matches like a celebrity, and receiving exclusive signed merchandise, among other things. Ankit Wadhwa, Co-founder and Chief Executive Officer, Rario, commented, "As a passionate cricket fan and an entrepreneur, I am thrilled to announce our partnership with one of the most popular and leading IPL teams. Our goal is to revolutionise the fan experience by leveraging the latest technologies to bring the excitement and energy of the game straight to the fans. We are dedicated to providing an immersive, interactive and engaging experience for cricket fans everywhere. I am confident that our partnership with the Punjab Kings will be a game-changer for Cricket fans and the ecosystem.”

Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”

Zuno General Insurance has announced a new partnership with Indian cricket franchise Royal Challengers Bangalore (RCB). The partnership will see the Mumbai-based insurance company become the Official Insurance Partner of the RCB. Shanai Ghosh, MD & CEO, Zuno General Insurance, said: “We are thrilled to partner with the Royal Challengers Bangalore team. At Zuno GI,...

Indian cricket franchise Delhi Capitals have announced a new partnership with personal care brand Joy Personal Care. The agreement will see Joy Personal Care join as an Associate Partner of the New Delhi-based franchise and will have its logo present on the team jersey’s left-arm sleeve.  As part of the deal, Capitals players Meg Lanning,...

The main objective of the Marvelbet platform is to maximize user comfort and convenience. That is why a modern Marvelbet app was created. It has all the basic features from the official website available. Thanks to the minimum system requirements all users will be able to install the app on their device. More information is...

UK-based esports organisation Guild Esports, which is co-owned by David Beckham, has announced the launch of its Counter-Strike: Global Offensive team. Guild has announced an all-female roster for its CS:GO division, which will have a mix of European players. Guild has picked up the OUTCASTS roster that qualified for the ESL Impact Season 3 Europe....

Viacom18 has roped in former India men’s senior national cricket team captain MS Dhoni as a brand ambassador. By bringing Dhoni on board, the company hopes to amplify its vision of “making live sports viewing synonymous with digital”. As brand ambassador, Dhoni will work with Viacom18 to promote it as the destination for people to...

Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the F1 team with various fan engagement activities, including new content series on the PokerStars YouTube channel which will showcase never-before-seen footage from behind the scenes...