Aditya Chaudhuri - News Site Editor Page 226
PUMA announces landmark deal with Haryana Steelers
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
McLaren Racing announce Genesys partnership
McLaren Racing have signed a partnership agreement with Genesys, a global cloud leader in AI-powered experience orchestration, which comes on board as an Official Partner of the Arrow McLaren IndyCar...
West Ham United FC partner with Femfresh
West Ham United Football Club (WHUFC) have announced a new partnership with intimate hygiene brand Femfresh.
Rajasthan Royals rope in NEOM as Principal Partner
The Rajasthan Royals (RR) have signed a partnership agreement with Saudi megacity project NEOM. NEOM joins the RR portfolio as a Principal Partner for the next two seasons of the Indian...
Tour de France extends Škoda partnership
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Scuderia Ferrari renew HARMAN partnership
Automotive electronics company and Samsung subsidiary HARMAN has renewed its partnership agreement with Italian Formula One team Scuderia Ferrari, having agreed continue on as an Official Partner of the Maranello-based...
ATP nets PIF deal
The Association of Tennis Professionals (ATP), the governing body of the men's tennis circuit, has inked a partnership agreement with the Public Investment Fund (PIF), the sovereign wealth fund of...
Stake F1 Team announce Extreme Networks deal
Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks' Wi-Fi 6E solutions provide the...
Los Angeles FC team up with DoorDash
Major League Soccer (MLS) side Los Angeles FC (LAFC) have roped in consumer commerce platform DoorDash as their Official On-Demand Delivery Platform. As per the agreement, DoorDash will work with...
Sportradar extends German Bundesliga partnership
Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as...