Aditya Chaudhuri

Campos Racing have announced Maite Cáceres as the final driver of their F1 Academy roster, with the 19-year-old Uruguayan set to partner Nerea Martí and Lola Lovinfosse.  Cáceres made her single-seater debut in 2021, at the Uruguayan Formula 4 Championship, and then joined the USF Junior last year. Adrián Campos, Team Principal of Campos Racing,...

England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with rival American brand Nike. PUMA’s boot dead with Grealish is reported to be the highest for a British player in the brand’s history. Grealish will...

Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in aviation firm Qatar Airways as their Title Sponsor on a three-year deal. The deal is reported to be worth ?75 crore and will see Qatar Airways replace non-bank lender Muthoot FinCorp as the Title Sponsor of the Bengaluru-based franchise. As Title Sponsor, Qatar Airways will...

India-based corporate travel services provider Yatra Online has announced a new partnership agreement with Indian cricketing franchise Delhi Capitals. The JSW Group and GMR Group-owned Delhi Capitals are one of the five teams competing in the ongoing inaugural season of the Women’s Premier League. Also read: Women’s Premier League 2023 Sponsors Dhruv Shringi, Whole-time Director...

Reigning World Champion Max Verstappen got the 2023 Formula One season underway with a win, with his teammate Sergio Pérez making it a 1-2 for Red Bull. Aston Martin’s new signing Fernando Alonso scored his 99th career podium, as the two-time World Champion finished third following an incredible drive from the veteran.  The only Ferrari...

American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season. The partnership is aimed at growing the OAKBERRY brand in the US among the millennials and Gen Z audience. The agreement will put the OAKBERRY branding on the inside front wing end plates of the...

British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm’s partnership with Williams will provide its loyal guests and partners with unique moments and curated events at Grand Prix locations worldwide. James Bower, Commercial Director,...

Indian multinational conglomerate holding company, Patanjali Ayurved has been announced as the Principal Sponsor of Women's Premier League team UP Warriorz. As Principal Sponsor, Patanjali will have their logo present on the front of the UP Warriorz jersey. Acharya Balkrishna, Managing Director, of Patanjali Ayurved, commented, "Patanjali Ayurved is extremely proud to be associated with the UP Warriorz, one of the teams in the historic Women’s Premier League. This association gives us a chance to be part of a bigger movement wherein we are able to support the growing women’s sporting ecosystem. The WPL will be one of the most watched tournaments this year and this partnership not only allows us to grow our brand but also places in the spotlight in terms of encouraging women empowerment.” Rajesh Sharma, Managing Director, Capri Global Holdings Private Limited, said, "We are very happy to have Patanjali Ayurveda as our Principal Sponsor at the UP Warriorz and we are hopeful that this partnership will only help both teams. One of the biggest names in their industries, the ambition and drive towards excellence that is there in Patanjali is very much in line with how we want to make an impact and reach out to the people in the state of UP. We look forward to this association helping us achieve greater heights."

Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the Swiss Formula One outfit. The partnership will have Diagnostix expanding into biometric performance analysis, an expansion from the company’s diagnostics tools and an area of significant interest, with ramification extending into everyday life. Additionally the Diagnostix logo will also be present on the race helmets and overalls of the Alfa Romeo drivers and also on the Alfa Romeo race car. Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, commented, "We are pleased to give the warmest welcome onboard to Diagnostix, the newest partner joining the ever-growing Alfa Romeo F1 Team Stake family. Wearable devices and advanced diagnostics tools have undergone huge development over the last few years, and Diagnostix is at the forefront of this revolution. Their innovative approach continues to push the boundaries of this field, and we’re proud to be part of the journey to provide fundamental insight into the performance and health of our drivers.”

Royal Challengers Bangalore have roped in ceramic and vitrified tiles manufacturer Kajaria Tiles as their Principal Sponsor for their Women's Premier League team. Kajaria Tiles will also join as the front of the jersey sponsor of the team and will have their logo on the front of the RCB WPL team's jerseys. Led by ace India batter Smriti Mandhana, the Bangalore squad likes star players such as Ellyse Perry, Sophie Devine, Renuka Singh and Richa Ghosh. Rishit Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, commented, "We have been waiting for an opportunity to support Women's cricket and the Women's Premier League is the perfect platform. 'RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women's cricketers are among the best in the world and the Women's Premier League will help bring their talent to the fore. The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports."