Aditya Chaudhuri

The Women’s Tennis Association (WTA) has announced a multi-year partnership with Morgan Stanley. The partnership will see Morgan Stanley join as a Global Partner of the WTA. The New York-headquartered investment management and financial services company will also become an Exclusive Presenting Partner of the WTA’s Come Play initiative, which aims to use tennis to...

TIGC, a men's wear firm which is a brand of the The Indian Garage Co. company, has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. The brand hopes to use Yadav's growing popularity to enhance their brand visibility and cement themselves as a top fashion brand for the youth. The partnership will see Yadav promote the brand's various products through social media and advertisement campaigns. Anant Tanted, CEO and Founder of TIGC, commented, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!” Suryakumar Yadav, added, "Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”

Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset management, business consulting services, and technology development. The partnership will see the ZCG logo feature on the Ferrari race car. Lorenzo Giorgetti, Scuderia Ferrari Chief...

ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, is all set to foray into the esports streaming with IESF Big Bang Asia Open 2023. The tournament will be streamed on the platform from 4th March to 2nd April 2023. Following the success of ILT20, and expanding the catalogue of sports offerings, ZEE5 partners with Big Bang Media to bring one of the biggest esports tournaments for the viewers free of cost. The IESF Big Bang Asia Open 2023 has over 80,000 participants from across 40 countries in Asia and the Middle East. With qualifiers already underway on passport.gg, ZEE5 is the exclusive streaming partner for the play-offs and the finals of the 4 featured games, Clash of Clans, Real Cricket, Dota 2 and EFootball. Manish Kalra, Chief Business Officer, ZEE5 India, commented, "We are delighted to announce the streaming of the leading esports championship, IESF Big Bang Asia Open 2023 on ZEE5. Being a customer first brand, we are committed to catering to consumers' widespread demands. Esports is a popular genre amongst youth with a remarkable potential to grow in future, with advancements in technology and gaming infrastructure. Post the encouraging response on ILT20, we are happy to partner with IESF and Big Bang Media for the Big Bang Asia 2023 tournament. We are excited and hopeful audiences will enjoy watching the games."

The International Olympic Committee (IOC) has released the details for the 2023 Olympic Esports Series — a global virtual and simulated sports competition created by the IOC in collaboration with the International Federations and game publishers. The 2023 Olympic Esports Series gets underway from March 1, 2023, and will have both professional and amateur players...

Leading modernisation and digital engineering firm Sonata Software has been announced as an Associate Partner of the Women's Premier League (WPL) team Mumbai Indians ahead of the inaugural WPL 2023 season. The partnership will have the Sonata Software logo present on the player kits. Balaji Kumar, Chief Human Resource Officer, Sonata Software Limited, commented, "It is indeed a matter of pride for us to be associated with Mumbai Indians and the Women's T20 league. This association symbolises our continued commitment to enable and promote avenues for women talent to realise their true potential at work and outside of work. We are confident that the players will inspire thousands of Sonatians and others by demonstrating that they are second to none." Roshan Shetty, Chief Revenue Officer, Sonata Software Limited, said, "The Women's T20 League is going to change the landscape of women's cricket, globally. It is going to become one of the biggest-ever platforms for many young and talented women cricketers to show their class and mettle. The team that displays the 'Play Big' mindset will triumph."

Cybeart, the leading gaming chair brand across Canada, India and Middle East has partnered with Indian Premier League team Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal. Making a giant leap from esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with an unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry. Krutik Patel, Founder of Cybeart, commented, "Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way."

Susie Wolff has been announced as the Managing Director of the F1 Academy. Wolff joins ahead of the inaugural season of the all-female series, which aims to grow, develop and provide young female racers with an opportunity to move onto the higher levels of motor-racing.  Wolff is a former professional racer, having competed in Formula...

The first advertisement for the upcoming inaugural season of the 2023 Women’s Premier League (WPL) has been revealed. The two-minute advertisement, titled Har Zubaan Par Naam Tera, has been made by Ogilvy. Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented: “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase...

The Esports Federation of India (ESFI) has announced the dates for the 2023 National Esports Championships (NESC) to pick the Indian contingent for the upcoming 15th World Esports Championships (WEC) in Ia?i, Romania. The preliminary rounds of the national qualifiers are scheduled to take place online from March 14 to 19, 2023, with the Grand...