Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Mutua inks deal with Madrid Open

Spanish insurance firm Mutua Madrileña has extended its title sponsorship with the Madrid Open for five more years. The new deal will see Mutua Madrileña continue to serve as the Title Sponsor of the Madrid Open till the end of 2027, and the competition will continue to be called the Mutua Madrid Open. The Madrid...
Aditya Chaudhuri

Liga F inks deal with Finetwork

The Primera División de la Liga de Fútbol Femenino, the topflight of professional women’s football in Spain (also known as Liga F), has signed a title sponsorship agreement with telecommunications company Finetwork. The three-year deal will see the league renamed as “Finetwork Liga F”. The partnership will also see Finetwork work on numerous brand building...
Aditya Chaudhuri

Verstappen crowned World Champion as he sails to victory in Suzuka

Max Verstappen secured his second World Drivers’ Title in Suzuka following a wet and rain-interrupted race, which saw the Dutchman cruise to a comfortable win yet again in a season that has been dominated by the Red Bull driver. Behind Verstappen, it was Charles Leclerc who crossed the line second, holding off Sergio Pérez in...
Aditya Chaudhuri

Honda returns to Formula One with Red Bull and AlphaTauri partnerships

Ten months after leaving the sport, Honda has announced its comeback to Formula One. The Honda Racing Corporation (HRC), along with Red Bull Powertrains (RBPT), will continue to provide Red Bull Racing and Scuderia AlphaTauri with its power units. The new partnership will see the Honda branding return to the Red Bull and AlphaTauri race...
Aditya Chaudhuri

Red Bull team up with BINGO

Austrian Formula One team Red Bull Racing have announced a one-off partnership with international car experts BINGO for the upcoming Japanese Grand Prix.  The one-race partnership will see the BINGO branding present on the front side of the Red Bull car for the Japanese Grand Prix 2022. Also read: Formula One 2022 Team Sponsors: Oracle...
Aditya Chaudhuri

Channel 4 to continue broadcasting free-to-air F1 coverage in 2023

Channel 4 has renewed its partnership with Sky, which means that the British free-to-air public broadcast television network will continue to broadcast Formula One for the 2023 season as well.  While Sky will broadcast exclusive live coverage of all Practice and Qualifying sessions as well as the race on its channels, Channel 4 will air...
Aditya Chaudhuri

AlphaTauri announce Nyck de Vries as Gasly’s replacement

Italian Formula One team Scuderia AlphaTauri have announced that Nyck de Vries will be joining them for the 2023 season to replace Pierre Gasly, who will be leaving the team to join Alpine.  De Vries, who is a part of the Mercedes driver academy, has already taken part in multiple Free Practice Sessions for Mercedes,...
Aditya Chaudhuri

Puma partners with Revenant Esports

Indian esports organisation Revenant Esports has announced German sportswear and sports equipment brand Puma as its official kit partner for the upcoming season. This is one of the major non-endemic brand collaborations in the Indian esports industry. Under the terms of the partnership, Revenant Esports’ creators and esports rosters will don the exclusive kits produced...
Aditya Chaudhuri

Team Liquid partner with Throne

North American esports organisation Team Liquid have inked a new multi-year partnership agreement with wellbeing company Thorne HealthTech. The partnership will see Thorne join as Team Liquid’s Official Health and Wellbeing Partner. As per the deal, Thorne will help the team optimise and enhance their performances through at-home health tests, nutritional supplements and quizzes. It...
Aditya Chaudhuri

Amul teams up with Argentina national football team

Indian dairy giant Amul has been roped in as a Regional Sponsor of the Argentina men’s football team for the upcoming FIFA World Cup Qatar 2022. For the Argentina national team, this is the first Regional Sponsorship agreement in the country. It is an equally monumental deal for the dairy firm.  Amul celebrated the announcement...
Aditya Chaudhuri