Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

ICC announces Aramco partnership

The International Cricket Council (ICC) has roped in Saudi Arabian energy and chemicals firm Aramco as one of its Global Partners. The deal will see Aramco serve as a sponsor of all major ICC men’s and women’s events till the end of 2023, including the ICC Men’s T20 World Cup 2022, the ICC Women’s T20...
Aditya Chaudhuri

Women’s IPL set for March 2023 launch

The Board of Control for Cricket in India (BCCI) has reportedly zeroed down on a start date for the first-ever edition of the Women’s Indian Premier League (WIPL), which is set to get underway from 2023. The official announcement will be made following the BCCI’s annual general body meeting scheduled to be held on October...
Aditya Chaudhuri

Théo Pourchaire to make FP1 debut at US Grand Prix

Théo Pourchaire, a Sauber Academy driver who is currently participating in Formula 2, will be making his Formula One Free Practice debut at the upcoming United States Grand Prix for Swiss Formula One team Alfa Romeo. The Frenchman will participate in the Free Practice 1 session where he will drive in place of Valtteri Bottas...
Aditya Chaudhuri

Suryakumar Yadav partners with Boult Audio

Boult Audio has announced a new partnership with Indian cricketer Suryakumar Yadav and Bollywood actor Saif Ali Khan. The partnership will see both Khan and Yadav join the brand as brand ambassadors.  By having Yadav and Khan as faces of the brand, Boult Audio hopes to reach out to younger audiences and encourage them to...
Aditya Chaudhuri

Pedro de la Rosa joins Aston Martin

Former Formula One driver Pedro de la Rosa, who has been part of various teams such as Arrows, Jaguar, McLaren, Sauber, HRT and Ferrari, has been announced as the Team Ambassador of British Formula One team Aston Martin. The Spaniard will work on various activities in different sections including communication, media, PR, marketing, promotional and...
Aditya Chaudhuri

White noise or relevant: Decoding the #RemoveATK movement

On Monday, the Indian Super League returned to the Vivekananda Yuba Bharati Krirangan, also known as the Salt Lake Stadium, in Kolkata, for the first time since 2019. The stage was set for one of the biggest stadiums in the world to host over 80,000 of the most passionate football lovers in the country as...
Aditya Chaudhuri

Star Sports promotes Premier League in India with Ranveer Singh via #PassionUnlimited campaign

The Premier League, England’s topflight of professional football, has Bollywood star Ranveer Singh on board as a brand ambassador for the league in India since December 2017. In this ambassadorial role, Singh works to support the league’s community initiatives across India, promote fan events and share his passion for the game. Recently, Star Sports Network,...
Aditya Chaudhuri

W Series 2022 ends early due to lack of funds

W Series, the top level of women’s single-seater motorsports, has announced that the final three races of the 2022 season stand cancelled due to lack of funds, with the focus having shifted to fundraising for the 2023 season to ensure the series makes a swift and strong return.  The cancellation also means Jamie Chadwick will...
Aditya Chaudhuri

Bronny James signs Nike NIL Deal

NBA superstar LeBron James’ son Bronny James has signed a name, image, and likeness (NIL) contract with Nike in order to be one of the chosen few high-school basketball players to get compensation.  LeBron Raymone “Bronny” James Jr. attends Sierra Canyon School in Los Angeles. The Bronny-Nike partnership demonstrates the young athlete’s immense potential, which...
Aditya Chaudhuri

Quadrant unveiled as Halo Championship Series partner

Formula One driver Lando Norris’ esports and gaming organisation Quadrant has been revealed as a partner team of the Halo Championship Series (HCS).  As a partner team, Quadrant will be getting in-game items, event activations and hosted tournaments. Quadrant skins and unlockables will be also available from the upcoming year, the Year 2 of the...
Aditya Chaudhuri
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