Aditya Chaudhuri

Riot Games has announced technology and electronics corporation BenQ’s esports division ZOWIE as an Official Display Partner of the VALORANT Champions Tour EMEA (VCT) for the 2022 season.  ZOWIE will serve as the presenter of the highlights segment during VCT EMEA Challengers Stage 2 and the Last Chance Qualifiers. The top five ZOWIE highlights will...

Riot Games has signed a new multi-year partnership with international beer brand Heineken. The partnership will see Heineken join as a new sponsor of the Brazilian League of Legends Championship (CBLOL). Heineken will be promoting its non-alcoholic beer brand ‘Heineken 0.0’ across the CBLOL broadcasts for the next two years. It also acquired the naming...

Roc Nation Sports International has announced a new partnership with Cricket South Africa (CSA). The partnership is aimed at helping Cricket South Africa grow as a sports and entertainment brand.  Roc Nation Sports International, which is a part of Roc Nation, a company founded by American musician Jay-Z in 2008, will provide CSA with access...

Max Verstappen enjoyed a comfortable afternoon in Baku as the Dutchman took yet another win in the 2022 season to extend his championship lead. Verstappen's teammate Sergio Pérez made it another 1-2 for Red Bull and the cherry on the cake for Red Bull was the fact that both Ferrari cars suffered technical issues and did not finish the race. Mercedes' George Russell took third place ahead of his teammate Lewis Hamilton while AlphaTauri's Pierre Gasly came home fifth. Aston Martin's Sebastian Vettel finished a strong sixth for the team ahead of Alpine's Fernando Alonso while the McLaren pair of Daniel Ricciardo and Lando Norris finished eighth and ninth respectively. It was the other Alpine of Esteban Ocon who rounded out the points scoring places after his tenth place finish.

To say it’s been a fall from grace for Mercedes would be an understatement. The German team were nearly untouchable in the turbo-hybrid era between 2014 and 2021. Such was their dominance that, from 2014 till 2021, they won all the Constructors’ titles, with only the 2021 Drivers’ title eluding them. Lewis Hamilton wiped the...

French football star Paul Pogba has teamed up with global Islamic fintech firm Wahed Inc, joining the firm as an investor and a brand ambassador. Through his partnership, Pogba hopes to inspire the younger generation to invest their money the right way and to think about long-term financial goals early in life. Pogba met Junaid...

Southeast Asia’s number one VALORANT team Velocity Gaming have announced a new partnership with esports platform FanClash. The partnership will see FanClash provide Velocity Gaming with various fan engagement opportunities. Additionally, fans will also get access to exclusively curated content and will be able to play games such as Free Fire, PUBG Mobile, COD Mobile,...

The Ultimate Fighting Championship has announced a new partnership with Chinese technology company OnePlus. The multi-year partnership will see OnePlus join as the Official Marketing Partner of the UFC. The partnership will also see the launch of OnePlus’ new Nord N20 5G phone and a broadcast feature inventory during UFC pay-per-view events. Additionally, OnePlus will...

European esports organisation Fnatic have joined forces with German automobile brand BMW. The partnership will see both brands collaborate to launch the BMW x Fnatic Esports Performance Facility in Berlin. The new facility will have two gaming performance rooms, a match review room, an in-house gym, a BMW sim racing rig, dedicated office space and...

Streaming platform Spark Sport has secured a three-year deal that will see it acquire the exclusive live television and digital rights for the US Open Tennis Championship in New Zealand starting from 2022 up till 2024. The deal will see the tournament being broadcast live and on-demand on Spark Sport. Additionally, the US Open’s qualifying...