Aditya Chaudhuri

Australian tennis star Nick Kyrgios has been announced as the first client of Evolve sports agency. The new sports agency was co-founded by four-time Grand Slam champion Naomi Osaka and her long-time agent Stuart Duguid after the Japanese star broke her ties with management agency IMG last month to launch her own sports agency.  Evolve...

Austrian Formula One team Red Bull Racing have announced that they have suspended their junior driver Jüri Vips after he allegedly used racist language during a live-streaming session on gaming platform Twitch. Vips was live-streaming first-person shooter video game Call of Duty: Warzone with fellow Red Bull junior driver Liam Lawson. Following his usage of...

Daruvala to test the 2021 McLaren at Silverstone. Indian Formula 2 driver and Red Bull junior Jehan Daruvala will make his long-awaited Formula One debut later this week at Silverstone. The 23-year-old, who is in his third Formula 2 season, will be testing the McLaren MCL35 at Silverstone on June 21 and June 22.  Daruvala...

North American esports organisation Team Liquid have signed a major partnership agreement with car manufacturer Honda. The partnership will see Honda acquire the naming rights to Team Liquid’s League of Legends Champion Series (LCS) team as well as their academy teams. The team will thereby be known as Team Liquid Honda. The partnership will put...

UK metropolitan county West Midlands has signed a ten-year Strategic Framework Agreement with the Global Esports Federation (GEF) to become a ‘global esports hub’. The agreement was signed by the West Midlands Growth Company and the GEF in an attempt to make the region an esports centre. West Midlands consists of major cities such as...

Red Bull made it six wins out of six as Max Verstappen took yet another win at the Canadian Grand Prix. The Dutchman, who took his maiden pole in Canada, held off Ferrari’s Carlos Sainz, who finished second ahead of Mercedes Lewis Hamilton. Hamilton’s teammate George Russell continued his run of finishing in the top...

Alfa Romeo’s driver Zhou Guanyu has been announced as HSBC Bank China’s latest brand ambassador. The partnership will see HSBC use Zhou’s profile to encourage the youth to pursue their goals and dreams. The partnership with Zhou also builds on HSBC’s goal in the region to support the development of a new sporting generation. HSBC,...

Spanish banking group Santander has signed a multi-year partnership with Riot Games’ League of Legends European Championship (LEC) and the Liga Latinoamerica (LLA). The partnership will see Santander serve as the Main Sponsor for both the leagues and also work together with the leagues on numerous activations.  The agreement will see the Santander branding feature...

South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son headlining the collection. Son joins Marcus Rashford as a Burberry brand ambassador. Making the announcement through Instagram, Son stated: “Being an athlete from the Premier...

One of the leading esports organisations in the world, Team Vitality have announced a new partnership with cosmetics brand Garnier Fructis and L’Oréal group. The two-year partnership will see Garnier Fructis join the team as their Official Hair Care Supplier. The deal will see Team Vitality and Garnier Fructis work on a range of activations including various fan engagement activities and social media promotions. The Garnier Fructis logo will also be visible on all the digital assets and content of Team Vitality’s Valorant, CS:GO and League of Legends teams.