Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

StreamCards joins Champion of Champions Tour

Broadcast solutions provider Streamcards has been named as the Official Fan Engagement Partner for the upcoming CS:GO tournament Champion of Champions Tour (CCT). The partnership will see Streamcards provide a Twitch overlay which will let viewers predict the match and gameplay outcomes. Each correct prediction will give the viewers points which will contribute towards their...
Aditya Chaudhuri

MIBR join hands with Socios.com

Brazilian esports organisation MIBR have become the first Brazilian esports team to partner with blockchain firm Socios.com. The partnership will see MIBR collaborate with Socios.com to launch their own Official Fan Token. The partnership will see MIBR fans gain various rewards such as activation along the players, specialised content, opportunity to attend events and also...
Aditya Chaudhuri

Pokémon Go developers team up with NBA

The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have announced a new partnership with Pokémon Go developer Niantic, which will see the company develop and launch an officially-licensed augmented reality (AR) mobile game, NBA All-World. NBA All-World will be a first-of-its-kind game which will let the fans into the real-world metaverse....
Aditya Chaudhuri

VCT announces new partnership with INZONE

Riot Games has announced a multi-year partnership with Sony’s gaming brand INZONE, which will see the latter join as the Official Headset Partner of the Valorant Champions Tour.  The partnership, which will kick-off with the Valorant Champions Tour 2022: Stage 2 Masters – Copenhagen, will see INZONE provide headsets for all Valorant Champions Tour championships....
Aditya Chaudhuri

Formula One set to introduce synthetic sustainable fuel by 2026

Formula One has announced that it’s working with Aramco and other major fuel manufacturers to develop a 100% sustainable fuel which will be introduced with a new engine formula in 2026, the same year when the next-generation hybrid engines will also be introduced. The drop in fuel, which can also be used in road cars...
Aditya Chaudhuri

McLaren Racing ink new partnership with NEOM

McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge tech and sustainability. NEOM will join McLaren as the Title Partner of their Formula E and Extreme E teams from the 2022/23 season. The partnership...
Aditya Chaudhuri

Wimbledon ends long-standing partnership with Robinsons

The All England Tennis Club (AELTC) have announced that Wimbledon has ended its 86-year-old partnership with British squash brand Robinsons. The drink containing lemon juice, barley and sugar, which was first served to the players and umpires way back in 1935, was created by Eric Smedley Hodgson, who was invited back every year following the...
Aditya Chaudhuri

Pierre Gasly to stay with AlphaTauri till 2023

French Formula One driver Pierre Gasly has re-signed with AlphaTauri for another year, extending his stay with the team till the end of the 2023 season. There were numerous speculations that the 26-year old Frenchman wanted to leave the Red Bull set-up, the latter having extended Sergio Pérez‘s contract, which meant Gasly would have to...
Aditya Chaudhuri

Paris 2024 inks Carrefour deal

Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group.  Joining the Games as a Premium Partner, Carrefour will also serve as the Official Food Provider for the athlete villages during the games. Carrefour will be promoting French produce and sustainable eating through the partnership....
Aditya Chaudhuri

Wimbledon teams up with Warner Bros

Wimbledon has teamed up with Warner Bros, which will see Warner Bros Discovery Sports (WBDS) broadcast the iconic tennis tournament live across eleven countries in Europe. The programme will be known as ‘The Championships from Wimbledon’ and will air from June 27, 2022, and will be live on Discovery+, Eurosport, the Eurosport app and Eurosport.com...
Aditya Chaudhuri
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