Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Alfa Romeo team up with MindMaze

Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring together advanced neuro-science, state-of-the-art technology and engineering and improve human performance and safety in motorsport. The partnership will also include a holistic research to assess...
Aditya Chaudhuri

French Grand Prix: Race predictions

It’s the second final race before the summer break and there are plenty of storylines at play. Ferrari are looking resurgent and want to retake the Championship lead, while Mercedes seem like they have finally taken steps to begin fighting for wins. As we head to Paul Ricard, let’s look at a few possibilities this...
Aditya Chaudhuri

GodLike Esports join hands with Wings

Leading Indian esports organisation GodLike Esports have announced a partnership with Wings, which will see them launch an exclusive, limited-edition earbuds collection. The collection has been designed with feedback and input from the GodLike players. The partnership is also aimed at giving the gaming fans across the country the best products with cutting-edge technology at...
Aditya Chaudhuri

Ultimate Kho Kho inaugural season to get underway from August

The opening season of Ultimate Kho Kho will kick off on Sunday, August 14, 2022, in Pune, with six teams fighting it out for the title that will be decided on September 4. India’s first-ever franchise-based professional Kho-Kho league will host its matches at the Shri Shivchhatrapati Sports Complex in Pune. The inaugural season will...
Aditya Chaudhuri

Alpine extend Yahoo partnership

Global media and technology firm Yahoo and French Formula One team Alpine have announced an extension of their partnership for a further three years. The extended strategic partnership will see Yahoo continue on as the team’s Technical Partner. The extended partnership will see Alpine use Yahoo’s platform to build their own future vision of news,...
Aditya Chaudhuri

Tiger Shroff extends ESports Premier League partnership

ESports Premier League (ESPL) will continue its association with Tiger Shroff, with the Bollywood actor set to continue as the face of India’s first-ever franchise-based Esports league for the second consecutive year. ESPL took the experience of competitive gaming to the next level with the inaugural edition, arguably emerging as a household name not only...
Aditya Chaudhuri

Team Liquid announce Displate partnership

North American esports organisation Team Liquid have signed an agreement with metal poster manufacturer Displate. The partnership will see Team Liquid work with Displate to create a range of posters, which will feature Team Liquid’s content creators, their mascot and their Valorant and League of Legends players.  Displate earlier had partnered with World of Warcraft...
Aditya Chaudhuri

Williams’ eNASCAR team partner with Duracell

World’s leading manufacturer of high-performance alkaline batteries, Duracell has been announced as the Title Partner of British racing team Williams Racing’s esports eNASCAR team. The partnership will see both teams sport a new livery celebrating the partnership, which will mix the iconic traditional blue of Williams with the Duracell Coppertop battery design. Duracell and Williams...
Aditya Chaudhuri

Wimbledon extends Lavazza partnership

Lavazza has renewed its partnership with the All England Lawn Tennis Club (AELTC) for a further three years which will see the Italian coffee brand continue to serve as the Official Coffee of Wimbledon till 2025. Lavazza and the AELTC first partnered in 2011. They are in the eleventh year of their partnership, and the...
Aditya Chaudhuri

Ravi Shastri teams up with FanCode

Former Indian cricketer and national team coach Ravi Shastri has been roped in as a brand ambassador of sports streaming platform FanCode. The partnership will kick off with FanCode’s first-ever TVC, which will be headlined by Shastri and will focus on India’s tour of the West Indies in late July and August 2022. FanCode, which...
Aditya Chaudhuri