Aditya Chaudhuri

Cancer research and information application Curia has announced a new partnership with former Indian cricketer Yuvraj Singh, which will see the double World Cup winner join as a brand ambassador.  Singh, who is a cancer survivor himself, has been roped in with the aim of strengthening the brand’s presence across India. Gunjan Bhardwaj, Founder and...

Yorkshire County Cricket Club (YCCC) has announced a new partnership with metaverse platform Virtua. The new deal will see Virtua become the Official Metaverse Partner of the club for the remainder of the 2022 season and beyond.  The agreement will see Virtua branding feature at Yorkshire’s home ground for both international and domestic matches. Virtua...

hampionship leader extended his lead at the top of the table as Max Verstappen cruised to victory in France after pole-sitter Charles Leclerc crashed out once again from the lead of the race. Behind Verstappen, Lewis Hamilton took a stunning second ahead of his teammate George Russell, making it a double podium for the German team. Sergio Pérez finished fourth ahead of the only finishing Ferrari of Carlos Sainz in fifth place. Alpine's Fernando Alonso came home sixth ahead of Lando Norris in seventh, home boy Esteban Ocon in eighth and McLaren's Daniel Ricciardo in ninth. Aston Martin's Lance Stroll took home the final point after fending off his teammate Sebastian Vettel, who seemed like he would snatch the final points position away from the Canadian.

Following a Technical Advisory Committee meeting, the Fédération Internationale de l’Automobile (FIA) has announced various tweaks and changes to the regulations starting with the 2023 F1 season in order to tackle the issue of porpoising.  Aside from a technical directive for the 2022 Belgian Grand Prix, all other changes will be made from the 2023...

New Zealand Cricket (NZC) has announced a new five-year partnership with Dream Sports, the parent company of Dream11. The partnership will see Dream Sports work with NZC’s governing body to develop a wide range of digital fan engagement products. The collaboration will span across non-fungible tokens (NFTs), gaming and merchandising as well. The NFTs will...

The Olympic Council of Asia (OCA) has announced the new dates for the 19th Asian Games, which will now be held in Hangzhou from September 23 to October 8, 2023. The 19th Asian Games were originally planned to be held in Hangzhou from September 10 to 25, 2022. However, due to the COVID pandemic, they...

Video game developer Riot Games has announced a new partnership with Amazon which will see the Los Angeles-based firm team up with Amazon Web Services (AWS) to create cloud-based esports content. AWS has also been named as Riot Games’ Official Cloud Artificial Intelligence, Cloud Machine Learning, Cloud Deep Learning and Cloud Services Provider. Riot Games...

TAG Heuer Porsche Formula E team have announced a new partnership with global cloud-led data-centric software firm NetApp. The partnership will see NetApp provide Porsche with innovative hybrid cloud solutions. These solutions will help Porsche access the trackside data to help improve team and driver performances.  Porsche will also be provided with NetApp’s real-time data...

Nike has teamed up with digital sports platform Fanatics, which will see the US sportswear giant create college sports apparel. The partnership, which will get underway from 2024, will see Fanatics Brands, Fanatics’ in-house clothing and manufacturing division, serve as the Official Fan Apparel and Headwear Licensee for Nike at select colleges and universities. Fanatics will...

British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams’ esports division. The agreement will see Williams and Currys co-launch a marketing campaign which will provide accessible racing and also help uncover budding esports racers in the UK. The partnership will also have branded...