Aditya Chaudhuri - News Site Editor Page 253
Naomi Osaka joins FTX family
Japanese tennis star Naomi Osaka has signed a new partnership with cryptocurrency exchange platform FTX that will not only see her join as a global brand ambassador but also see her get equity stake in the company, with some of the partnership payments set to be made in the digital currency. The partnership will see FTX gain branding visibility on Osaka's playing apparel from the Miami Open 2022 along with the Japanese star featuring in various branded content and campaigns for FTX. Osaka will also use the partnership to bring awareness to various social justice causes and mental health as well. She will be focusing on bringing more women onto the FTX platform. FTX will also make charitable donations to Osaka's charitable organisation Play Academy, which she created with Nike and Laureus Sport for Good. Play Academy was launched in Tokyo in 2020 with the goal of bringing change to girls' lives through sport.
Verstappen edges out Leclerc to take the win in Saudi Arabia
Double podium for Ferrari after Perez finishes fourth. Reigning World Champion Max Verstappen pipped current championship leader Charles Leclerc right at the very end to take home his first victory...
Sunstone Eduversity partners with Lucknow Super Giants
Sunstone Eduversity joins the new IPL team as an Associate Partner. Sunstone Eduversity, one of India's leading higher education service providers, has announced a collaboration to become an Associate Partner...
An interview with Ramit Tandon
As a kid, my father played squash. Growing up, right from the age of five or six, I would just follow him around the clubs of Kolkata and watch him play. Naturally, when you see your father play something, when you are of that age, you try to emulate him, hit the ball like him, and that’s when it all started. Following him around the clubs is how I discovered squash. The fact of squash becoming such an important part of my life is more of a natural process. I don’t think it’s ever been a decision that I have taken at a certain age, be it six, seven or eight. I have never sat down and said, ‘okay I’m going to take squash seriously.’ It’s been a very natural process. It’s something I enjoy doing. I started off young, gained some success and have carried on since. Obviously, I didn’t give up my education, and that was always more important to me than squash. Squash, though, was always there with me on the side. I feel people always say we pick sports, but I think it’s the sport that picks us. The journey is such that, when you start playing the sport, things just fall into place, and you just keep going with the flow. There isn’t really a hard-and-fast decision made which makes you go like ‘okay, from today I am a professional player’ etc; there is nothing like that. It just happens. I think that is the case with most athletes. It’s something they enjoy doing and that’s why they got into it and are really passionate about it and it becomes a lifestyle. It becomes more than just a fun activity that you do for an hour or two hours and it’s been the same story for me with squash.
Royals Challengers Bangalore ink Redcliffe Labs partnership
The diagnostics healthcare company joins the IPL team as an Official Partner. Redcliffe Labs, a diagnostics healthcare company, has signed a partnership with Indian Premier League side Royal Challengers Bangalore.One...
Alfa Romeo enter the metaverse with Everdome
Formula One team Alfa Romeo have signed a partnership with Everdome, the world's first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of...
Stella McCartney releases Arsenal women's kit
Adidas has teamed up with fashion designer Stella McCartney to launch an exclusive Arsenal women's team collection. The collaboration is the first-ever joint venture between McCartney and a women's football team. The collection is created around celebrating the Arsenal women's team both on and off the pitch. The 10-piece range will also have full-zip hoodies. Along with the women's collection, McCartney will also design a gender-neutral pre-match jersey that will be worn by both the women's and the men's team of Arsenal FC. The women's collection will be first worn on March 26 during the North London Derby when Arsenal face Tottenham Hotspur, while the men's team will sport their pre-match jersey on April 4 when they travel to Crystal Palace.
Manchester City team up with FaZe Clan
Premier League champions Manchester City have announced a collaboration with North American esports organisation FaZe Clan. The partnership will see Man City team up with FaZe Clan to host a...
Virat Kohli inks partnership with Rage Coffee
Former Team India skipper joins as investor and brand ambassador. Rage Coffee, a New Delhi-based FMCG brand known for manufacturing, marketing and distributing packaged coffee products, has announced that former...
Alfa Romeo score Ceramica Cielo partnership
Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive,...