fbpx
Other Sports

Limca ropes in Neeraj Chopra as brand ambassador

Aditya Chaudhuri Aditya Chaudhuri

Coca-Cola’s lemonade brand Limca has roped in Neeraj Chopra as a brand ambassador. 

The announcement of Chopra’s role with the brand comes on the back of the company announcing that it will be introducing a new low-sugar no-fizz beverage. The drink will mainly be an after-activity drink rather than for sports athletes and will be joining the likes of the company’s other low-sugar beverages, such as Coke Zero.

Speaking about the deal, Sanket Ray, President, Limca, Indian and Southwest Asia, commented:

Commuting and travel has resumed, inflation has stabilised, the government has introduced food plans; plus we have the ICC and World Cup coming, so we’re optimistic about the next two quarters. India is a structural story, economically it is growing and has a large number of teenagers. 

So our view remains positive on demand especially in the upcoming holiday quarter, and we have a lot of room to grow.”  

With the Limca partnership, the Olympic gold medallist continues to strengthen his sponsorship portfolio. Chopra most recently partnered with Under Armour India’s distributor Underdog Athletics.

Limca ropes in Neeraj Chopra as brand ambassador
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports

A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports

In our latest episode, we sat down with the Head of Contact Sports at Capri Sports, Apurv Gupta. During our chat, Apurv took us through the respective journeys of Kabaddi...

PV Sindhu's Current Brand Endorsements Deals

PV Sindhu: Endorsements | Investments

Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”

PV Sindhu joins the Hoop family

PV Sindhu becomes Hoop brand ambassador and investor

Health company Hoop has roped in Indian star badminton athlete PV Sindhu as an investor and brand ambassador.