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Limca ropes in Neeraj Chopra as brand ambassador

Aditya Chaudhuri Aditya Chaudhuri

Coca-Cola’s lemonade brand Limca has roped in Neeraj Chopra as a brand ambassador. 

The announcement of Chopra’s role with the brand comes on the back of the company announcing that it will be introducing a new low-sugar no-fizz beverage. The drink will mainly be an after-activity drink rather than for sports athletes and will be joining the likes of the company’s other low-sugar beverages, such as Coke Zero.

Speaking about the deal, Sanket Ray, President, Limca, Indian and Southwest Asia, commented:

Commuting and travel has resumed, inflation has stabilised, the government has introduced food plans; plus we have the ICC and World Cup coming, so we’re optimistic about the next two quarters. India is a structural story, economically it is growing and has a large number of teenagers. 

So our view remains positive on demand especially in the upcoming holiday quarter, and we have a lot of room to grow.”  

With the Limca partnership, the Olympic gold medallist continues to strengthen his sponsorship portfolio. Chopra most recently partnered with Under Armour India’s distributor Underdog Athletics.

Limca ropes in Neeraj Chopra as brand ambassador
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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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