Aditya Chaudhuri - News Site Editor Page 252
Usain Bolt joins WYLDE family
Olympic champion joins as co-owner. Global sporting icon and Olympics legend Usain Bolt has joined Irish esports organisation WYLDE as its co-owner.As co-owner, Bolt will be working towards WYLDE’s mission...
Adidas unveils Official Match Ball of FIFA World Cup 2022
This is the 14th successive match ball that Adidas has created for the FIFA World Cup. Adidas has revealed Al Rihla, the Official Match Ball for the FIFA World Cup Qatar...
Parimatch ends Team Spirit partnership
International better and gaming company Parimatch has announced the termination of its partnership with Russian esports organisation Team Spirit amid Russia’s ongoing invasion of Ukraine. The partnership, which started in 2019, has been a considerable success, with Team Spirit having won DotA 2 tournament The International 2021 that saw them win the prize of more than US$18 million whilst having Parimatch serve as their Title Sponsor. Parimatch Tech also provides technology solutions to various operators in Russia, which as a result of the decision will now end. Parimatch and Team Spirit most recently had renewed their partnership in January 2022, and a recently released report noted that there had been more than 4 million bets placed on Team Spirit through Parimatch’s platform. Team Spirit, meanwhile, had relocated their headquarters to Belgrade following Russia’s invasion into Ukraine and have since then started moving all of their employees and teams to Belgrade as well.
Red Bull announce BMC Switzerland partnership
BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership...
Socios.com announce Messi partnership
Messi unveiled as a Global Brand Ambassador for the crypto-based fan engagement platform. Fan engagement platform Socios.com has announced Lionel Messi as its first-ever Global Brand Ambassador following a three-year...
Premier Handball League appoints Rajeev Khanna as league commissioner
The Premier Handball League (PHL) has appointed seasoned sports management professional Rajeev Khanna, currently an advisor to the IPL team Rajasthan Royals, as the League Commissioner for the inaugural edition...
West Ham announce Acronis partnership
Acronis unveiled as the Hammers’ Official Cyber Protection Partner. Premier League side West Ham United have announced global leader in cyber protection, Acronis, as their Official Cyber Protection Partner.With dual...
PSG Esports nets Team New Age partnership
The new partnership will see the French organisation join Fortnite. Paris Saint-Germain Esports, the esports team of Ligue 1 Uber Eats giants Paris Saint-Germain, has announced a new partnership with...
KKR score 1 Finance deal
Mumbai-based firm 1 Finance has been announced as an Official Sponsor of two-time Indian Premier League champions Kolkata Knight Riders. Known for offering unbiased, qualified, and hyper-personalised advisory on one’s personal finances including but not limited to assets, liabilities, income, expenses, and insurance, 1 Finance will be hoping to reach out to a wider audience with the help of their visibility through their partnership with the Kolkata Knight Riders, who are one of the league’s most-followed teams. Jeet Marwadi, Founder & Managing Director, 1 Finance, commented: “IPL is the most awaited sporting event for the Indian audience and KKR’s passion reverberates throughout the heart of the entire nation. It is our honour to sponsor a team that is tenacious and keeps inspiring Indians across the country. “Lessons from the fields of cricket also apply to individuals with respect to their personal finances. Any professional cricket player needs a coach, a fitness trainer, and a nutritionist. All of these are essential components to perform on the field. In the same way, to lead a quality life, it is important that individuals excel at their finances. 1 Finance is a reimagined consumer financial institution that offers qualified, unbiased, and hyper-personalised advisory on one’s personal finances. At 1 Finance, our vision is to align our interest with that of our stakeholders including our customers, co-workers, colleagues, qualified financial advisors, and the financial services industry at large. We will do this by aligning incentives for all parties, made possible by technology, and our unique business model.”
ONE Championship announces multi-year partnership with TUMI
Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...