Aditya Chaudhuri

Japanese car manufacturer, Nissan, has inked a new sponsorship agreement with National Basketball Association (NBA) for Golden State Warriors and Washington Wizards' pre-season games. Nissan will serve as the co-presenting partner for the NBA Japan Games 2022. The sponsorship deal will see Nissan gain in-venue and on-court advertising during the two team's pre-season games in Japan. Additionally there will also be various fan activations, unique fan experiences heading into the games, which will be held on September 30 and October 2. Nissan will also host various campaigns which will include sweepstakes and ticket giveaways.

Roger Federer headlines Italian multinational food company Barilla’s latest campaign, ‘The Promise’. In the campaign, Federer keeps his promise he made to a young fan in 2017, reassuring the young boy that he will continue playing long enough for both of them to play together one day. The ad starts off with a young boy...

South Korea senior men’s national football team captain and Tottenham Hotspur star Son Heung-min has been announced as Calvin Klein’s latest brand ambassador in South Korea. Son will kick off his partnership with Calvin Klein by featuring in the brand’s 2022 Fall campaign, where he will be promoting Calvin Klein’s latest collection, including sustainable clothing...

Premier Badminton League (PBL) is all set for a comeback with its sixth season, which is currently scheduled to run from December 17, 2022 to January 14, 2023. PBL, one of the world’s top badminton leagues, is organised by SportzLive, the official licence holder of the league under the aegis of the Badminton Association of...

Red Bull have teamed up with Southeast Asian esports organisation Bacon Time. The partnership will see Red Bull provide Bacon Time's players, coaches, team members, streamers, content creators and ambassadors with their energy drink. Red Bull products will also be available at Bacon Time events. By partnering with Red Bull, Bacon Time expanded their sponsorship portfolio which already includes KFC, Razer, Manly and Foodpanda. Tine Hanse, Head of Sponsorship at Ampverse, commented, "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time. They share many characteristics and personalities of a brand that we stand for – young, energetic, ambitious, creative, and not afraid to challenge the limits.”

The Indian DOTA 2 team produced a strong performance to clinch the bronze medal at the first-ever Commonwealth Esports Championship on August 7. The Indian Dota 2 team, comprising Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in a best-of-three format. Despite the early pressure from New Zealand, the Indian contingent kept a cool head and won the first two rounds by taking the enemy’s ancient with their intense gameplay and strategies.

The writing is clearly on the wall. It’s bold, it’s loud, and it’s been there for a while. As per sources close to Daniel Ricciardo, McLaren have told the Australian that they will pay him out of his current McLaren contract at the end of the ongoing season to replace him with Formula 2 champion...

British racing team Williams Racing have extended their partnership with UK-based esports organisation Resolve, which will see them enter the world of Fortnite. The extension and expansion of the deal will see the newly-formed Williams Resolve take part in Fortnite along with the Rocket League Championship Series. Further fan-based activations such as Llama-Rama and Champions...

Liverpool defender Virgil van Dijk has been announced as a brand ambassador and shareholder of London-based esports organisation Tundra Esports.  As brand ambassador, Van Dijk will help the organisation grow its brand and go global while also providing support and mentorship to its professional esports players. The announcement of the Netherlands international’s onboarding was made...

Tottenham Hotspur, an English football team, has selected Science in Sport (SiS) as their first official performance solutions partner on August 2, 2022. In this four-year contract, SiS will supply the Premier League squad with products and a customised performance solutions framework that will help the team develop its nutrition plan. Spurs will hire personnel to assist SiS in creating the programme, which will be overseen by Emma Tester, the club's head nutritionist. In exchange, SiS will receive brand exposure on water bottles and coolers as well as branding promotion at the club's training facility and at its home stadium, the Tottenham Hotspur Stadium. The club's recently created streaming service, Spursplay, will contain SiS-branded material that shows how the company's goods are used.