Aditya Chaudhuri

Cricket Australia (CA) has extended its partnership with Toyota Australia in a four-year deal. The partnership will see Toyota continue to partner the game all across Australia. The extended deal will see Toyota continue on as a partner of not only the Australian men’s national team but also the KFC Big Bash League, the Australian women’s national team and Webber Women’s Big Bash League as well as CA’s inclusion and diversity programmes. Toyota will also support local and regional cricket through its Toyota Good for Cricket Program and the Toyota Australian Country Cricket Championships. Speaking about the extension, Nick Hockley, Cricket Australia Chief Executive Officer, commented: “We are delighted to be continuing our long-running partnership with Toyota Australia and are particularly grateful for the fundraising support they have provided local clubs and volunteers over many years through the Good for Cricket raffle. “Toyota Australia’s commitment to be a part of the journey of all cricketers, from the community level through to elite teams and competitions, aligns perfectly with our commitment of ensuring cricket is a sport for all.”

Dollar Industries joins as Principal Sponsor. Indian Premier League side Rajasthan Royals have announced Dollar Industries, a leading manufacturer of hosiery goods, as their latest Principal Sponsor.  The multi-year partnership will see the Dollar logo feature on the team jersey, and given the visibility the IPL teams gain, Dollar is hoping to use the partnership...

The Serbian is unable to enter the USA due to his vaccination status. World No. 2 tennis player Novak Djokovic has confirmed that he will not be participating in the upcoming Indian Wells and Miami ATP Masters 1000 tournament later this month. The Serb is barred from entering the United States, where both the tournaments...

The decision comes after ESL’s banning of Russian organisations. CIS esports organisation Virtus.Pro will have its CS:GO team compete at the ESL Pro League Season 15 under the name ‘Outsiders’ after ESL’s banning of all organisations with ties to the Russian government. Following Russia’s invasion of Ukraine, ESL had put out a notice stating that...

Puma becomes the Official Technical Partner of the Italian topflight. Serie A has signed a long-term partnership with German sports company Puma, which will see it become the league’s Official Technical Partner beginning from the 2022/23 season. Puma will serve as the Official Match Ball Provider for all Serie A matches, the Primavera 1 competitions,...

Happilo joins as the team’s Title Sponsor. Indian Premier League side Rajasthan Royals have announced premium dry fruits brand Happilo as their Title Sponsor ahead of the 15th season of the Indian Premier League. As the Royals’ title sponsor, Happilo will enjoy front-of-shirt branding. Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented: “Happilo’s growth...

The musician joins the esports organisation as a board member. Iconic rapper and entrepreneur Snoop Dogg has been announced as a board member, content creator and member of the talent network of the North American esports organisation FaZe Clan. The rapper will officially join FaZe when they go public in the USA later this year....

Indian professional tennis player Yuki Bhambri stars in the latest Fanta ad alongside Bollywood actor Kartik Aaryan, one of its brand ambassadors. The new advertisement is a part of Fanta’s new campaign for its Apple Delite flavour.The new campaign has been conceptualised by Ogilvy and sees Aaryan as a spectator, watching Bhambri play. As Bhambri...

Mountain Dew joins as the presenting sponsor Beverage brand Mountain Dew has signed a partnership with North American esports company Envy Gaming. The partnership will see Mountain Dew join as the presenting sponsor of the Call of Duty League Major I. Mountain Dew will also sponsor a special fan zone called the MTN Dew Spark...

Avery Dennison to continue on as a Premier League partner until 2024/25. The Premier League has extended its partnership with materials and manufacturing firm Avery Dennison, with the new deal set to run until the end of the 2024/25 season.Avery Dennison will continue to provide all Premier League clubs with names, numbers and sleeve badges...