Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

All India Public Sector Sports Control Board to revive sporting tournaments

AIPSSCB to organise a cricket tournament from December 20. The league is marketed by Sports Oodles Pvt. Ltd.     In an attempt to revive sporting activities, which had been affected by the COVID-19 pandemic, the All India Public Sector Sports Control Board (AIPSSCB) will be organising a T20 cricket tournament at Gurgaon from December...
Aditya Chaudhuri

Sachin Tendulkar joins Spinny

Former Indian cricketer joins as the brand’s strategic investor and an endorser.   Indian cricketing icon Sachin Tendulkar has joined the pre-owned car retailing platform Spinny as a strategic investor. Tendulkar will also become the company’s lead brand endorser.   Niraj Singh, Founder and CEO of Spinny, commented: “His life and journey stand as a...
Aditya Chaudhuri

Rajasthan Wolverines revealed as latest Premier Handball League franchise

Real estate innovator Shatvik Corporation enters the sporting world.   Shatvik Corporation, one of the fastest-growing real estate companies with diversified pigments and agrochemicals interests through its group companies, has joined the Premier Handball League (PHL) as the third franchise team through its sports arm to feature in the much-awaited six-team inaugural edition of the...
Aditya Chaudhuri

Verstappen takes maiden Formula One championship in thrilling finale

Controversy galore as Verstappen takes championship from Hamilton on last lap Max Verstappen clinched his maiden World Championship at the season finale in Abu Dhabi. Verstappen took the win on the very last lap of the race after a late restart under the Safety Car, which saw Hamilton on used old tyres, unable to fend...
Aditya Chaudhuri

Raducanu nets Evian partnership

Tennis star announced as global brand ambassador Bottled water brand Evian has signed on British tennis sensation Emma Raducanu as their global brand ambassador. Evian announced the partnership with a statement which read, “Congratulations to our new global ambassador, Emma Raducanu. We are so proud to have her in our team and support her throughout...
Aditya Chaudhuri

Neeraj Chopra scores new deal with BYJU’s

Olympic hero signed on as brand ambassador Olympic gold medallist Neeraj Chopra has been roped in by education platform Disney BYJU’s Early Learn app as their brand ambassador. The two year partnership will see Chopra work towards inspiring the youngsters to learn in a creative and interactive way and also highlight the importance of sports...
Aditya Chaudhuri

Lavazza extends Arsenal partnership

The Italian coffee brand expands partnership to cover Arsenal’s women’s team.   Italian coffee brand Lavazza has extended and further grown its partnership with Arsenal FC, which will now see the former serve as the latter’s women’s team’s Official Coffee Partner. The multi-year partnership will see Lavazza join Mastercard in the same sponsorship category. Lavazza...
Aditya Chaudhuri

Burnley sign new partnership with Papa John’s Pizza

Global pizza chain to serve signature dishes at Turf Moor.   Premier League side Burnley FC have announced a new partnership with leading global pizza chain, Papa John’s Pizza. The new partnership will see the Papa John’s pizzas made available at Turf Moor for all of Burnley’s home games through a new mobile serving unit....
Aditya Chaudhuri

Sony Sports adds sponsors for The Ashes 2021

Six new sponsors onboarded for the Sony Sports broadcast of The Ashes.   Sony Sports Network, the official broadcaster of The Ashes in India, has signed on multiple sponsors before the start of cricket’s greatest rivalry. The latest sponsors signed on by Sony are: BYJU’s, Policybazaar, Siggnature Elachi, Bosch Appliances, Layer’r Shot and DafaNews. The...
Aditya Chaudhuri

SPORTS STARS AS CRYPTOCURRENCY AMBASSADORS

Let’s take a look at sports stars who are endorsing cryto platforms. FTX – Stephen Curry and Tom Brady Curry signed up as cryptocurrency trading platform FTX’s global brand ambassador and a shareholder in September 2021. Making the partnership even stronger, FTX also donated to Curry and his wife Ayesha’s Eat.Learn.Play children’s foundation. Aside from...
Aditya Chaudhuri
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