Aditya Chaudhuri

The mobile accessories brand has announced the Indian pacer as its brand ambassador.   One of India’s leading mobile accessories brands, Unix has signed Indian fast bowler Jasprit Bumrah as its brand ambassador. With more than 15 years of industry experience and more than 2 million customers, Unix is known for its high-quality products. Bumrah...

Yuvi joins as a brand ambassador and equity partner.   Tech-enabled construction company Design & Construct has signed former Indian cricketer Yuvraj Singh as one of the company’s brand ambassadors. A unit of All About Buildings, Design & Construct will not only gain the southpaw as an ambassador, but Singh will also become an equity...

A multiplayer online battle arena game that was released as a sequel to Defense of the Ancients (DotA) in 2011, DotA 2 today is one of the most popular eSports games and is often regarded as one of the greatest video games of all time. With millions of players worldwide playing DotA 2, the game...

The multi-year partnership will see Viacom18 live-broadcast NBA matches and programmes.   The National Basketball Association (NBA) has signed a multi-year partnership with Indian private broadcasting group Viacom18, which will see the Indian media conglomerate live-broadcast NBA games and programmes across its television and over-the-top streaming platforms. Viacom18 will broadcast live NBA games in English...

Aaditya Sawant aka Dynamo Gaming amasses 10 million YouTube subscribers.   The Mumbai-based content creator and YouTube sensation Aaditya Sawant, better known as Dynamo Gaming, is among the few Indian gamers to achieve the milestone mark of 10 million subscribers on his YouTube channel — Dynamo Gaming. Dynamo is one of the most popular PUBG...

The Queen of Speed launches KFC’s ‘Express Pick-up’ service.   KFC India has roped in iconic Indian athlete PT Usha to launch its new ‘Express-Pick up’ service. The new service, which promises that one’s order will be ready for pick-up within 7 minutes, has the tagline ‘Taste Amaze, Mile Tez‘. The campaign, conceptualised by Ogilvy...

The Spanish shot-stopper launches his own organisation — Rebels Gaming.   Manchester United goalkeeper David de Gea has taken his first steps into the world of eSports as he has launched his own eSports organisation — Rebels Gaming. The organisation will initially compete in League of Legends, Rainbow Six Siege and VALORANT. Based out of...

Looking at the players retained by each franchise and what it means for them going ahead.   The eight existing franchises of the Indian Premier League (IPL) have announced their player-retention lists going into the 15th season of the tournament next year. The existing teams were given the opportunity to retain a maximum of four...

The European champions announce multi-year extension.   Premier League heavyweights and defending European champions Chelsea have renewed their partnership with Swiss luxury watchmaker Hublot, which will see the Swiss brand continue on as the club’s Official Timekeeper. The multi-year deal extends the partnership that began in 2015. The renewal of the deal will see Hublot...

The IT company joins on as the club’s Community and Kit partner.   Indian Super League club Odisha FC have announced a new partnership with Chesterfield-based IT company, Addooco IT. An industry leader in Managed IT, cloud and communications solutions, Addooco IT joins the club as a part of their Community and Kit partnership program....