Let’s take a look at sports stars who are endorsing cryto platforms.
FTX – Stephen Curry and Tom Brady
Curry signed up as cryptocurrency trading platform FTX’s global brand ambassador and a shareholder in September 2021. Making the partnership even stronger, FTX also donated to Curry and his wife Ayesha’s Eat.Learn.Play children’s foundation.
Aside from Curry, FTX also roped in another big American athlete in June 2021 in Tom Brady. The seven-time Super Bowl winner, like Curry, also joined as an ambassador and shareholder of the company. On signing up with FTX, Brady received his signing bonus in cryptocurrency.
Much like Curry and his wife’s partnership with the firm, Brady’s wife, Gisele Bündchen, is a shareholder of FTX and also serves as its environmental and social initiatives advisor. As ambassadors, Brady and Curry are the face of the company who take FTX to global audiences through various initiatives.
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Fantom – Pierre Gasly
Blockchain network Fantom signed Formula One driver Pierre Gasly as its ambassador in April 2021.
Fantom, a decentralised network built on blockchain technology, can be used for payments, decentralised finance applications, supply chain management and authenticity tracking.
The partnership sees the young French driver, who is one of Formula One’s hottest properties, use his presence to bring Fantom into the limelight through various digital campaigns and activities along with collaborating on multiple projects.
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Sportsbet.io – Brett Lee
Cryptocurrency sports betting website Sportsbet.io signed former Australian cricketer Brett Lee as its brand ambassador in July 2020.
As an ambassador, Lee is involved in various activities which include cricket promotions on the Sportsbet.io’s website and also special cricket quizzes, casino cashbacks and signed-merchandise giveaways.
Lee also provides in-depth cricket analysis to Sportsbet.io’s users.
dotmoovs – Luís Figo and Ricardo Quaresma
Blockchain-powered sports platform dotmoovs signed Portuguese footballing greats Luís Figo and Ricardo Quaresma as brand ambassadors in May 2021.
dootmovs lets its users participate in instant competitions with each other, and the winner is rewarded with the Ethereum-based MOOV tokens and non-fungible tokens (NFTs) – unique digital collectibles stored on the blockchain-based on the decision of an AI-based engine that powers the platform. The platform lets users to compete with others all over the world simply by bringing their expertise, ambition, and smartphone. dotmoov’s AI-based video referee assesses their efficiency in real-time.
Both Portuguese stars, Figo and Quaresma, work as ambassadors to increase the visibility of the app worldwide.
Socios.com – Sinan Güler
Turkish basketball legend Sinan Güler was announced as a Socios.com ambassador in June 2020.
As part of the partnership, Güler not only promotes Socios.com worldwide and across the basketball world, but also works with the platform to educate the fans and basketball club officials about Socios.com and fan tokens.
Stox – Floyd Mayweather and Luis Suárez
Just days before his historic fight with Conor McGregor in August 2017, Floyd ‘Money’ Mayweather invested in the Ethereum-based prediction market platform, Stox.
Mayweather promoted the then-upcoming ICO for Stox, and his presence and partnership with Stox saw the platform reach its goal of US$30 million well before expected.
Another athlete who is an ambassador of Stox is Uruguayan footballer Luis Suárez, who promotes the platform through his various digital platforms and also works with the Bancor-based prediction market on different projects and initiatives.
Also Read – Cryptocurrency deals in football
Sirin Labs – Lionel Messi
Blockchain company Sirin Labs announced Lionel Messi as an ambassador in December 2017. Sirin Labs, who had launched the world’s first blockchain smartphone, the Finney, signed Messi to get itself on a global platform.
Finney is described as the first open-source and secure smartphone and all-in-one PC and runs on a fee-less blockchain.
SelfSell – James Rodríguez
Blockchain company SelfSell teamed up with Colombian football star James Rodríguez in June 2018 to help the footballer launch his personal token, JR10. Rodríguez’s JR10 was launched at NASDAQ.
JR10‘s initial percentages of coins were given to registered fans for free, and the remaining could be purchased and even sold through the SelfSell app.
all.me – Didier Drogba
all.me, the first-ever digital platform that combined a social network with a cryptocurrency bank and a trading floor, signed on Chelsea legend Didier Drogba as a brand ambassador in July 2018.
At the time of its launch, the platform vowed to share 50% of its advertising revenue with the users based on factors such as popularity, activity and content. Users are rewarded with tokens which they can exchange for Bitcoins.